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This article applies to selling in: United Kingdom

Beer, Wine & Spirits Product Types

How can I list Beer, Wine & Spirits?

Using the Inventory File Template for Beer, Wine & Spirits, various types of alcoholic beverages can be listed with the right product type. Please note that sellers need to be approved to sell products in this category before the listing process takes place.

Our Beer, Wine & Spirits Style Guide explains the listing requirements that sellers should follow. These requirements also ensure your listings are displayed optimally on the website. The Browse Tree Guide helps you to correctly categorise your products.

Choosing the right product type:

The Inventory File Template for Beer, Wine & Spirits contains the product types for alcohol (Beer, Wine, Spirits) and the product types for listing food (Food, Beverages). The following table shows you how to use the different product types. Please make sure to always use the right product type so that the product can be assigned to the correct category.

product type (feed_product_type Beer Wine Spirits Food Beverages
value in data definition Beer Wine Spirits Grocery
Intended use
  • beer
  • cider
  • gift sets with beer or cider
  • also includes non-alcoholic beer
  • NO tools or sets for manufacture of beer
  • wine
  • champagne
  • sparkling wine
  • Prosecco
  • cava
  • ice wine
  • liqueur wine
  • Madeira wine
  • mistela
  • port wine
  • mulled wine
  • mead
  • fruit wine
  • cocktails containing wine
  • gift sets with champagne, sparkling wine or Prosecco
  • includes also non-alcoholic wine, champagne, sparkling wine or Prosecco
  • whisky
  • rum
  • brandy
  • cocktails
  • gin
  • tequila
  • fruit brandy
  • vodka
  • cognac
  • grappa
  • liqueur
  • sherry
  • vermouth
  • gift sets with spirits
  • For ex. baby food, pasta, spices, tea, coffee, juices, chocolate, muesli, snacks, gift sets with food etc.

Listing of wines without EAN/UPC codes:

If the manufacturer/Winery of your wine does not issue EANs or UPCs, you can request an EAN/UPC Exemption. If you produce Beer, Wine or Spirits by yourself, you can apply to Amazon Brand Registry to obtain GCIDs unique to your alcoholic beverages.

Vintage – attribute to indicate the vintage nature of a wine:

This attribute is mandatory for all wine products as it describes the year the wine was produced. For wines that don’t have this value, please select ‘NV’ for no vintage information. This field may be used for refinement search feature. Please use a 4-digit numeric value or ‘NV’, for example 2004.

Further help pages:

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