Valid Tracking Rate (VTR) measures how often you use valid tracking numbers on your orders. Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The Valid Tracking Rate (VTR) is a performance metric that reflects those expectations. Below are the requirements for Valid Tracking Rate from April 19, 2021:
VTR only applies to seller fulfilled orders.
To calculate this metric, we take the number of packages you deliver with a valid tracking number and divide it by the total number of packages you have delivered and confirmed. VTR is expressed as a percentage. For example, if you confirmed delivery for 200 packages, and 190 of those packages delivered with Amazon integrated delivery service providers had a valid tracking number, your Valid Tracking Rate would be 95% (190 ÷ 200 = .95 or 95%)
We use promised delivery date to determine which orders are included in the performance metric. Your Valid Tracking Rate has a two-week latency period, which allows the data enough time to be statistically relevant.
The following items are not included in the VTR calculation:
Starting March 31, 2021, you can monitor your category level VTR in this dashboard here
Sellers are encouraged to use carriers from the following lists to deliver their packages as these carriers provide real-time tracking status to Amazon. This helps reduce buyer contacts and improve seller feedback ratings. The following carriers are integrated for domestic orders: 4PX, AAACOOPER, ABF, ALLJOY, AOLDE, AOLUK, AUSTRALIAPOST, AUSTRALIAPOSTCONSIGNMENT, BRT, BELGIANPOST, BESTBUY, BJS, BLUEDART, CELERITAS, CENTEX, CHINAPOST, CITITRAN, CORREOS, CTTEXPRESS, DBSA, DELHIVERY, DELHIVERY_AFTERSHIP, DEUTSCHE POST, DHL, DHL ECOMMERCE, DHL_DE, DHL_HB, DHL_NL, DHL_PARCEL, DHL_US, DPD, DPDDE, DPDFR, DPDUK, DPGM, DTDC, DXFREIGHT, EMIRATESPOST, ENERGOS, ENVIALIA, ESTAFETA, ESTESEXPRESS, FASTWAY, FDXG, FEDEX FREIGHT, FIRSTMILE, FURDECO, GATI, GELEXPRESS, GEODIS, GLS, GLSES, GLSIT, HERMES, HERMES_UK, HMSHB, HOMELOGISTICS, ICC, IDS, INDIAPOST, JANIO, JAPANPOST, JCEX, JP_EXPRESS, KATOLEC, KNA, LAPOSTE, MRW, NEXIVE, NINJAVAN, PANTHER, PARCELFORCE, PILOTFREIGHT, PLTA, QEXPRESS, QXPRESS, R+LCARRIERS, RBNA, RHENUS, ROADRUNNER, ROYALMAIL, ROYAL_MAIL, RPDA, SAIA, SDA, SEFL, SEINO, SEUR, SEUR_AFTERSHIP, SFEXPRESS, SFC, SFC_AFTERSHIP, SINGAPOREPOST, SPEEDEX, STARTRACKARTICLEID, STARTRACKCONSIGNMENT, STARTRACK_ARTICLEID, TELEFLORA, TIPSA, TNT, TNTA, TNTNL, TNTUKA, TNT IT, TUFFNELLS, UPS, UPSFREIGHT, USPS, VNLIN, WANBANG, WATKINS, WINIT, XPO, YAMATO, YANWEN, YDH, YELLOWFREIGHT, YODEL, YUNEXPRESS, YURTICI, ARROWUK, COLIS_POSTE, NLPOST, ADREXO, POSTE ITALIANE, ENERGO , PARCELFORCE , ARROW, TOURLINE EXPRESS, CTT EXPRESS , CORREOS EXPRESS, DHL HOME DELIVERY, GEL, AO, SWA, FEDEX, VIR, CHRONOPOST, DB-SCHENKER, COLISSIMO, LA POSTE, RABEN, DSV, KUEHNE NAGEL, HERMES EINRICHTUNGSSERVICE, RIECK.
Using a carrier that is not integrated by Amazon will result in an invalid tracking ID, as Amazon will not receive updated tracking status of the package.
Please allow 72 hours for the report and metric to reflect any updates.
Before the delivery date, you can edit order tracking information.
Allow 72 hours for the report and metric to reflect the changes.
If you use Royal Mail 24®/48® to deliver your packages, then you must provide the unique parcel ID, located above the 2D barcode on the label. This will allow us to provide customers with a delivery scan event. If you are using a Royal Mail 24®/48® product that does not have a barcode, please ensure you contact your Royal Mail account manager, or contact Royal Mail here, to set up these services. You will not be able to dispatch confirm an order using a Royal Mail 24®/48® delivery method unless you provide the parcel ID.
You can ship confirm orders without tracking ID for untracked delivery methods and in case you usedelivery service providers that are not integrated in Amazon systems. Tracking IDs are required for all orders delivered with a tracked delivery method for delivery service providers integrated in Amazon systems. Additionally, you must provide us the tracking IDs from RM 24/48 delivery methods.
Providing valid tracking numbers can have a number of benefits:
No, you will not be able to ship confirm orders without inputting a delivery service provider name and delivery service. Delay in ship confirming orders can impact your Late Dispatch Rate (LDR) which may lead to account suspension (find more details here). Also, Amazon will automatically cancel orders when seven days have passed since the expected dispatch availability date if you have not yet dispatched and confirmed dispatch (find more details here).
Please refer to the Tracking FAQ in Seller Central.
Please use delivery service provider name as ‘Other’ and provide us the name of your non-integrated delivery service provider and delivery method. Please also provide us with the tracking information if available so that customers can still track their orders through the delivery service provider website. Shipments sent through ‘Other’ delivery service providers will not be considered while calculating VTR performance.
If you use an integrated delivery service provider, please ensure that you enter the tracking number correctly, and that you confirm the order according to the guidelines. Please refer to our Tracking FAQ Help page here for additional details. If you are unable to ship confirm despite entering a correct tracking number, please use ‘Other’ as delivery service provider code (and provide appropriate delivery service provider and delivery method name) to ship confirm the order and contact Selling Partner Support for help.
In case you do not provide 95% VTR as required by the policy, all non-Prime Merchant Fulfilled Network offers in the impacted category may be suspended. This will neither affect the MFN non-Prime offers in other categories nor your FBA or Prime offers. If any of your listings get suspended, you can submit a Plan of Action and apply for reinstatement. If your appeal is approved, your non-Prime merchant-fulfilled listings in the affected category will be restored.
In case you are using a tracked delivery method, we recommend you contact your delivery service provider and provide us the tracking IDs. If you are using an untracked delivery method, you are not required to provide us a tracking ID for domestic and cross-border orders.
Please refer to the Valid Tracking Rate FAQ page for even more FAQs