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This article applies to selling in: United Kingdom

Valid Tracking Rate (VTR)

Valid Tracking Rate (VTR) measures how often you use valid tracking numbers on your orders. Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The Valid Tracking Rate (VTR) is a performance metric that reflects those expectations. Below are the requirements for Valid Tracking Rate from April 19, 2021:


  1. Provide the information mentioned below during Ship Confirm:
    1. The name of the delivery service provider and the specific delivery service used for all merchant fulfilled orders; and
    2. The tracking ID for merchant fulfilled orders that are delivered with a tracked delivery method or the unique parcel ID (located above the 2D barcode on the label) in case you use the Royal Mail 24®/48® delivery methods.
  2. You will be required to reach 95% Valid Tracking Rate (VTR) :
    1. On your domestic orders through Amazon.co.uk over a rolling 30-day period i.e. if you dispatch from an address in the UK to a delivery address in the UK. We will measure the VTR for non-prime merchant fulfilled orders at a category level. VTR will be measured on all domestic orders delivered through integrated delivery service providers including any orders delivered with Royal Mail 24®/48® delivery methods.

VTR only applies to seller fulfilled orders.

Note: Performance targets for Premium Shipping orders vary from the above.

Calculating VTR

To calculate this metric, we take the number of packages you deliver with a valid tracking number and divide it by the total number of packages you have delivered and confirmed. VTR is expressed as a percentage. For example, if you confirmed delivery for 200 packages, and 190 of those packages delivered with Amazon integrated delivery service providers had a valid tracking number, your Valid Tracking Rate would be 95% (190 ÷ 200 = .95 or 95%)

We use promised delivery date to determine which orders are included in the performance metric. Your Valid Tracking Rate has a two-week latency period, which allows the data enough time to be statistically relevant.

The following items are not included in the VTR calculation:

  • Domestic items delivered by carrier/delivery service provider not integrated with Amazon
  • Domestic items delivered with untracked delivery services/delivery methods
  • Digital products, e.g. audio book

Starting March 31, 2021, you can monitor your category level VTR in this dashboard here

Adding Tracking Information

Sellers are encouraged to use carriers from the following lists to deliver their packages as these carriers provide real-time tracking status to Amazon. This helps reduce buyer contacts and improve seller feedback ratings. The following carriers are integrated for domestic orders: 4PX, AAACOOPER, ABF, ALLJOY, AOLDE, AOLUK, AUSTRALIAPOST, AUSTRALIAPOSTCONSIGNMENT, BRT, BELGIANPOST, BESTBUY, BJS, BLUEDART, CELERITAS, CENTEX, CHINAPOST, CITITRAN, CORREOS, CTTEXPRESS, DBSA, DELHIVERY, DELHIVERY_AFTERSHIP, DEUTSCHE POST, DHL, DHL ECOMMERCE, DHL_DE, DHL_HB, DHL_NL, DHL_PARCEL, DHL_US, DPD, DPDDE, DPDFR, DPDUK, DPGM, DTDC, DXFREIGHT, EMIRATESPOST, ENERGOS, ENVIALIA, ESTAFETA, ESTESEXPRESS, FASTWAY, FDXG, FEDEX FREIGHT, FIRSTMILE, FURDECO, GATI, GELEXPRESS, GEODIS, GLS, GLSES, GLSIT, HERMES, HERMES_UK, HMSHB, HOMELOGISTICS, ICC, IDS, INDIAPOST, JANIO, JAPANPOST, JCEX, JP_EXPRESS, KATOLEC, KNA, LAPOSTE, MRW, NEXIVE, NINJAVAN, PANTHER, PARCELFORCE, PILOTFREIGHT, PLTA, QEXPRESS, QXPRESS, R+LCARRIERS, RBNA, RHENUS, ROADRUNNER, ROYALMAIL, ROYAL_MAIL, RPDA, SAIA, SDA, SEFL, SEINO, SEUR, SEUR_AFTERSHIP, SFEXPRESS, SFC, SFC_AFTERSHIP, SINGAPOREPOST, SPEEDEX, STARTRACKARTICLEID, STARTRACKCONSIGNMENT, STARTRACK_ARTICLEID, TELEFLORA, TIPSA, TNT, TNTA, TNTNL, TNTUKA, TNT IT, TUFFNELLS, UPS, UPSFREIGHT, USPS, VNLIN, WANBANG, WATKINS, WINIT, XPO, YAMATO, YANWEN, YDH, YELLOWFREIGHT, YODEL, YUNEXPRESS, YURTICI, ARROWUK, COLIS_POSTE, NLPOST, ADREXO, POSTE ITALIANE, ENERGO , PARCELFORCE , ARROW, TOURLINE EXPRESS, CTT EXPRESS , CORREOS EXPRESS, DHL HOME DELIVERY, GEL, AO, SWA, FEDEX, VIR, CHRONOPOST, DB-SCHENKER, COLISSIMO, LA POSTE, RABEN, DSV, KUEHNE NAGEL, HERMES EINRICHTUNGSSERVICE, RIECK.

Using a carrier that is not integrated by Amazon will result in an invalid tracking ID, as Amazon will not receive updated tracking status of the package.

Note: Tracking numbers are only considered valid if they have at least one carrier scan recorded by Amazon.

Viewing VTR Metric & Report

  • To view your VTR metric:
    • From the Performance menu, select Account Health.
    • Locate Delivery Performance section and click on view details.
    • You can see your VALID VTR Metric here.
  • To download the VTR defect report:
    • Click on Request Report in the Delivery Performance section.
    • Filter by carrier and/or product category.

Please allow 72 hours for the report and metric to reflect any updates.

Editing Tracking Information

Before the delivery date, you can edit order tracking information.

  • Go to Orders, and then Manage Orders.
  • Check Order ID is selected for Search, enter the Order ID, and click on Search.
  • Once you find the correct order, click on Edit Shipment and provide the revised tracking information.
  • Re-confirm the order.

Allow 72 hours for the report and metric to reflect the changes.

Best Practices to Successfully Upload Tracking Information

  • Tracking number – Verify:
    • You entered the tracking number correctly.
    • You did not leave the tracking information blank.
    • You did not enter special characters (such as punctuation), which our system cannot recognise in the tracking information.
  • Carrier Name – Verify:
    • You selected a carrier from the drop-down menu in the Manage Orders page.
    • Bulk upload feeds
    • You entered the concrete carrier name
      • If the carrier name is misspelled, entered in a different language or contains any extra words, the tracking will be marked as invalid.
    • The carrier name you entered is associated with the tracking number you entered
      • For example, if you use DHL to deliver a package, but enter ‘FedEx’ as the carrier name, the tracking will be marked as invalid.
    • You are using a carrier that is integrated with Amazon.
  • Dispatch confirmation and Update:
    • Make sure to confirm/update the tracking information before the order is delivered.
      • If the tracking information is confirmed/updated after the order is delivered, that means the buyer was not able to track the order. This is not useful to the buyer, and the order will not count toward your Valid Tracking Rate metric.

FAQ

1. How do I obtain parcel ID if I use Royal Mail 24®/48®?

If you use Royal Mail 24®/48® to deliver your packages, then you must provide the unique parcel ID, located above the 2D barcode on the label. This will allow us to provide customers with a delivery scan event. If you are using a Royal Mail 24®/48® product that does not have a barcode, please ensure you contact your Royal Mail account manager, or contact Royal Mail here, to set up these services. You will not be able to dispatch confirm an order using a Royal Mail 24®/48® delivery method unless you provide the parcel ID.

2. Can I confirm merchant fulfilled orders without inputting tracking ID?

You can ship confirm orders without tracking ID for untracked delivery methods and in case you usedelivery service providers that are not integrated in Amazon systems. Tracking IDs are required for all orders delivered with a tracked delivery method for delivery service providers integrated in Amazon systems. Additionally, you must provide us the tracking IDs from RM 24/48 delivery methods.

3. What are the benefits of providing tracking information?

Providing valid tracking numbers can have a number of benefits:

  • Fewer buyer contacts: Reduce the amount of time you spend answering delivery-related questions.
  • Decreased order defects
  • Protection from A-to-z Guarantee claims: Without tracking, you may not be able to defend any ‘Order not received’ A-to-z Guarantee claims.
  • Improved Seller feedback ratings: Buyers tell us that being able to track their packages is one of the main reasons to leave positive feedback.
  • Reduced lost shipment costs: If a package is lost in transit, you can use tracking to find out where it was lost and then determine responsibility.

4. Can I confirm merchant fulfilled orders without inputting delivery service provider name, delivery service?

No, you will not be able to ship confirm orders without inputting a delivery service provider name and delivery service. Delay in ship confirming orders can impact your Late Dispatch Rate (LDR) which may lead to account suspension (find more details here). Also, Amazon will automatically cancel orders when seven days have passed since the expected dispatch availability date if you have not yet dispatched and confirmed dispatch (find more details here).

5. Where can I find Amazon integrated delivery service providers?

Please refer to the Tracking FAQ in Seller Central.

6. What should I do if I do not use an integrated delivery service provider or use self-delivery?

Please use delivery service provider name as ‘Other’ and provide us the name of your non-integrated delivery service provider and delivery method. Please also provide us with the tracking information if available so that customers can still track their orders through the delivery service provider website. Shipments sent through ‘Other’ delivery service providers will not be considered while calculating VTR performance.

7. I am entering tracking numbers. Why are these not regarded as valid tracking IDs on Amazon?

If you use an integrated delivery service provider, please ensure that you enter the tracking number correctly, and that you confirm the order according to the guidelines. Please refer to our Tracking FAQ Help page here for additional details. If you are unable to ship confirm despite entering a correct tracking number, please use ‘Other’ as delivery service provider code (and provide appropriate delivery service provider and delivery method name) to ship confirm the order and contact Selling Partner Support for help.

8. Will my selling on Amazon account be suspended if the VTR drops below 95% in one category?

In case you do not provide 95% VTR as required by the policy, all non-Prime Merchant Fulfilled Network offers in the impacted category may be suspended. This will neither affect the MFN non-Prime offers in other categories nor your FBA or Prime offers. If any of your listings get suspended, you can submit a Plan of Action and apply for reinstatement. If your appeal is approved, your non-Prime merchant-fulfilled listings in the affected category will be restored.

9. My delivery service provider does not provide tracking IDs. What should I do?

In case you are using a tracked delivery method, we recommend you contact your delivery service provider and provide us the tracking IDs. If you are using an untracked delivery method, you are not required to provide us a tracking ID for domestic and cross-border orders.

Valid Tracking Rate (VTR) FAQs

Please refer to the Valid Tracking Rate FAQ page for even more FAQs


Valid Tracking Rate (VTR)


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