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This article applies to selling in: United Kingdom

Welcome to Amazon Handmade

Welcome to Amazon Handmade! Amazon Handmade is where Makers, artisans, hobbyists – whatever you prefer to call yourself list and sell your handcrafted products to customers around the world.

We know customers will be thrilled with your selection of handcrafted products, and we are looking forward to helping you grow your business.

Amazon Handmade Benefits

  • We have a Maker application and audit process to ensure we are building a shop of genuinely handcrafted goods.
  • Joining Amazon Handmade, creating your shop, and listing products is free. When you make a sale, Handmade will deduct a referral fee, which may be a flat percentage of your total sale OR a per-item-minimum fee – that’s it. No transaction fees. No processing fees.
  • Amazon Handmade offers a custom profile for your goods. Your Maker Profile comes with a custom URL to make it easy for you to refer customers to your store or find it directly on the Amazon site.
  • Approval to sell in the Amazon Handmade store comes with a waiver of the Professional selling plan fee for those who sell primarily on Handmade and there is no per-item sale fee.

Amazon Handmade Program Eligibility

  • Independent Makers, working alone or preferably, with fewer than 20 friends, family members, or employees to create products
  • Collaborative groups – Cooperatives, Non-Profits, or Charities
    • Cooperative - a group of Makers united to meet their common economic, social and cultural needs.
    • Non-profit Organization (NPO) – these are groups dedicated to furthering a particular social cause or advocating for a shared point of view.
    • Non-government Organization (NGO) – these groups are dedicated to furthering a particular social cause or advocating for a shared point of view.
    • Social Enterprise – these are organizations with the goal to empower and support collectives and communities of Makers making one-of-a-kind, handmade products. For example, a social enterprise organization creates one-of-a-kind designs and works with communities of Makers across their region to help with the creation and production of their final product.
Note: Collaborative groups must supply a link to a website or other online documentation containing information about your organization.

For additional information on Amazon Handmade terms and conditions, see Amazon Handmade: Terms and Conditions.

Amazon Handmade Product Eligibility

All products listed for sale in the Amazon Handmade store must comply with the following eligibility requirements:

  • Products must be designed and produced by you, your small group of family members/employees (20 or fewer is preferred)
  • Production methods using hand tools and light machinery are allowed if used by individuals in their home, studio, or workspace; however, mass production using assembly lines or automation technology are not allowed.
  • Hand altered, pre-made items are acceptable; for example – application of your own designs to drinkware, tea towels, etc.
  • Upcycling, or taking a used item and improving its value through some sort of manipulation is allowed; for example – painting or refinishing a table.
  • Repurposing, or taking an item and using it or its component parts/pieces for something entirely new or different is allowed; for example – creating bowl out of an old vinyl record or pillow covers from vintage rugs.

The following are not allowed/prohibited in Amazon Handmade:

  • Outsourcing of product production
  • Drop-shipping of products
  • Reselling products by third parties
  • Digital/downloadable products, food/grocery items, pet treats, and electronics

See Amazon Handmade: Category Listing Policies & Requirements for category specific limitations and eligibility criteria.


Note: You must have an existing Seller Central account before you can apply to sell in Amazon Handmade.

Before you can begin selling your items in the Handmade store, you must go through our application process and be approved. To apply, click here.

Our simplified application process requires the following information:

  1. Name and Email
  2. Information on your production design and production processes. Applications that do not contain details of your production processes will not be accepted.
  3. Pictures of your work. Images must clearly show your business name, logo or business card.

    Including a URL to any existing site where you may be selling your items, as well as any social media you may have where you share your hand-crafted items, will better help us make a decision on your application.

Your application will be reviewed and an Associate may contact you to confirm details or request additional information.

European sellers can sell on the other Amazon European sites without reapplying. For more information on selling in other countries, see Amazon Handmade: Sell in other Handmade countries.

Confirm Handmade eligibility

You can confirm your ability to list in the Handmade store by:

  • Going to Settings > Account Info. Under Your Services, on the left-hand side, you should see Amazon Handmade.
  • Hovering over Settings, you should see an option for Maker Profile towards the bottom of the list.
  • On the main page, locating Getting Started on Amazon Handmade in the centre column, under News.

Your Amazon Handmade Maker Profile

Use your Maker profile page as a place to tell customers about yourself and the products you make. The information you share on this page will be visible to customers on Amazon and should only represent you and your business. For more information, see Amazon Handmade: Maker Profile.

Listing Amazon Handmade Products

If you are currently selling handmade products in a different category on Amazon, and those products meet the Amazon Handmade criteria, you can re-list them in Amazon Handmade after you register. See Amazon Handmade : List Your Products.

Be sure to check out the following pages for more tips about creating great product listings:

Once you add your products, it can take up to 24 hours for them to show onsite. If you are still having problems finding your products, check out the help page on Common reasons you cannot find your Handmade listings .

Shipping Amazon Handmade Products

After you have added your items, learn more about how to manage your Handmade business, including managing your orders and increasing sales.

Amazon Handmade Referral Fees

Growing Your Amazon Handmade Business

Once you have your business up and running, you may be interested in reviewing suggestions from Amazon Handmade on increasing your discoverability and sales; see Amazon Handmade: Increase Discoverability & Sales for additional information.

News Announcements and Press Releases

Makers conducting their own PR activities, either independently or through a contracted agency, that include any mention of Amazon or Amazon Handmade, should engage our Amazon Handmade PR team to review their content two-weeks prior to issuing an announcement or Press Release. Contact Handmade Support via Contact Us and they will connect you with someone from the Handmade PR team.

Send a draft of your release in a Word document, which may also be routed to and reviewed by other Amazon stakeholders as appropriate.

A Handmade PR representative will get back in touch with you as soon as possible.

Amazon Handmade Additional Resources

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