The Amazon Handmade category only contains products that are handmade by artisans.
To join Amazon Handmade, review the category requirements, and if your products meet those guidelines, apply here. If you have already been approved to register, follow the steps below to sell in the Handmade category with your existing Amazon seller account.
If you are an approved seller with a Professional selling plan who has been invited to register for Amazon Handmade, simply open your registration email and click Register Now and follow the steps to log in.
If you are an approved seller with an Individual selling plan who has been invited to register for Amazon Handmade, follow these steps:
Step 1: Determine whether you need to migrate your account to the latest Selling on Amazon programme.
Step 2: Upgrade your account to a Professional selling plan.
If you are currently selling handmade items in a different category on Amazon, and those items meet the criteria for Amazon Handmade, you can relist them in Amazon Handmade once you have registered. However, these items can only be listed in one category; you will need to delete the original listings for all the products that you would like to relist in Amazon Handmade. When you relist in Amazon Handmade, use a new seller SKU, you cannot re-use SKUs. This means the sales history and customer reviews associated with those items will not be saved. Learn more about how to delete listings.
Amazon Handmade is a store with handcrafted products, made by Artisans. Amazon uses an application process to add new Artisans to the Handmade category to ensure that customers are able to buy with confidence.
Below, you will find a list of eligibility and product requirements that all Artisans must meet in order to sell products in the Handmade category. We have also included some additional information on other Amazon policies and how we are working to protect the integrity of the Handmade category.
The following types of Artisans and groups of Artisans may apply to sell on Amazon Handmade:
If you are part of a collaborative group, you will need to provide us with a link to any online documentation providing us with details regarding your organisation.
If you are part of a group, and it’s not listed above, we will evaluate your application on a case-by-case basis.
All products listed as Handmade must adhere to Amazon selling policies, as well as the following Amazon Handmade guidelines:
We also reserve the right to update our Handmade Guidelines.
In addition to the Amazon Handmade guidelines, you are required to comply with all Amazon selling policies and agreements.
Amazon does not allow listings that violate the intellectual property rights of brands or other rights owners. See below and in the Amazon Intellectual Property Policy for more information.
Amazon Brand Registry helps Artisans protect registered trademarks on Amazon and creates an accurate and trusted experience for customers. Currently, brands must have a registered trademark to be eligible for enrolment in this programme.
Amazon reserves the right, at its sole discretion, to remove a product from any Amazon Handmade category. We will notify the impacted Artisan regarding the removal, and the impacted Artisan will have the option to appeal this decision. Notifications will be sent to the Artisan via Seller Central, and will include details on what is needed by Amazon to conduct an audit, as well as the time frame in which the Artisan will need to provide Amazon with this information.
All listings must adhere to our Handmade listing guide, including but not limited to our Title, Image and Product Description Standards. Refer to our listing guide about when and how to use customisations for your products.
All listings must also comply with Amazon’s listing policies. To find out more, refer to Category, Product and Content Restrictions.