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This article applies to selling in: United Kingdom

Made in Italy

Amazon's Made in Italy storefront is a section dedicated to Italian products that can be classified as "Made in Italy" according to current regulations. The products in the Made in Italy storefront include those made by large companies, small businesses, and even artisans. The aim of the store is to spread the style and tradition of "Made in Italy", a label synonymous throughout the world with refinement of materials, attention to detail, and creativity.

The Made in Italy storefront helps customers discover a wide range of items that best represent Italy. On the home page, you’ll find select products in the following categories: Food & Wine, Home & Furniture (furniture, household items, textiles, and home décor), Apparel & Accessories (clothing, shoes, handbags, jewellery, and watches), and Beauty & Wellness (products for personal care).

How do I become a Made in Italy seller?

To be displayed on the Made in Italy page, products must be made entirely in Italy or have undergone the last substantial and economically justified transformation or processing in Italy, in accordance with the regulatory requirements governing the use of the term "Made in Italy". You can view the Union Customs Code here.

Approval is required to list your products on the Made in Italy storefront. Only active sellers in good standing will be eligible to have their listings qualify for Made in Italy. Click here to request approval and submit your products to be considered for Made in Italy.

If you haven’t registered to sell on Amazon yet, click here to begin.

How can I include my products on the Made in Italy storefronts of Amazon’s international sites?

The Made in Italy storefront is available on Amazon.com, Amazon.co.uk, Amazon.de, Amazon.es, Amazon.fr, Amazon.it, and Amazon.co.jp. In order for your product to be displayed in the showcase of another marketplace, two requirements must be met:

  1. The product must have an active detail page on that marketplace, in the local marketplace language.
  2. The product’s ASIN must be registered and approved by clicking on the button at the top of this page.
    Note: Generally, a product has the same ASIN regardless of marketplace, so you should only need to submit it once when you register above. However, if the ASIN code differs between marketplaces, you will need to provide the different ASIN codes for each of the marketplaces listed above by clicking on the button on each of the local storefronts.

I’ve submitted my products for Made in Italy, but I don’t see them on the storefront yet.

If your products are not visible in the showcase, the reason could be one of the following:

  • It can take up to two weeks for product submissions to be reviewed, approved, and displayed on Made in Italy.
  • Your product might not be classified in the appropriate product category. To correct the categorization, locate your listing in Manage Inventory in Seller Central to verify or edit your listing’s category.
  • The Made in Italy storefront showcases only select products that are most representative of the Made in Italy concept. However, if your product isn't chosen for the storefront but it still qualifies, it will still get a "Made in Italy" badge visible on the product detail page.
  • Your product detail pages do not meet Amazon's quality standards and guidelines. Make sure they comply with Amazon’s Product detail page rules.

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