Pan-European FBA helps you to sell across Amazon’s European marketplaces by enabling placement of your inventory closer to customers. You send your products to an Amazon fulfilment centre in Europe. We then allocate your inventory for storage across our European fulfilment network in those countries that you have enabled for inventory placement, in order to meet the anticipated future demand of customers. Amazon will distribute your inventory across the countries enabled for inventory storage at no additional cost. You can track your Pan-European FBA offers using all standard reports and tools in Seller Central.
Pan-European FBA will become active for a product only after you create an active FBA offer in all of the Amazon European stores listed as required on the ‘Pan-European FBA Manage Your Inventory’ page in your Selling on Amazon account and enrol the ASIN in Pan-European FBA.
By enabling countries for inventory placement, you authorise Amazon to allocate and store any of your FBA inventory in any or all of those countries. At its own discretion and at any time, Amazon may then move this inventory across European fulfilment centres at no additional cost to you.
Many factors guide inventory movement, including placing inventory as close to customers as possible to maintain optimal delivery timelines for their purchases. This is possible even when inventory resides in a different country because your Pan-European FBA inventory is treated as a single inventory pool that is sellable in all Amazon Europe stores (provided all offers are listed against the same SKU). Regardless of the country in which your inventory resides, you will pay the Fulfilment Fee in each country where inventory placement is enabled.
You cannot initiate movement between fulfilment centres for Pan-European FBA inventory—Amazon will take care of that for you.
When your inventory is out of stock in one store, Amazon will fulfil orders from your inventory in other stores, and you will continue to pay the Fulfilment Fee for the store where the order was placed, so long as the store’s country is enabled for inventory placement.
You can track movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and Amazon Fulfilled Shipments report.
Inventory units that are trans-shipping are available for sale, and Amazon will continue to fulfil orders for those ASINs from your Pan-European FBA inventory pool. You can view transshipped inventory in the Reserved Inventory report, and it will appear on the Manage FBA Shipments page as Reserved.
Standard Selling on Amazon fees apply for each marketplace on which an ASIN is listed. Pan-European FBA inventory might also be subject to the following fees:
For information about fees, refer to Fulfilment by Amazon Pricing page.
Please visit our dedicated VAT Education pages to learn more about VAT in Europe.