Determine variations for your products

If your products fulfill the following requirements, they are probably good candidates for a variation:

• The products are fundamentally the same.
• The products vary only in a few very specific ways.
• Buyers expect to find these products together on a single product page.
• Products could share a single title.

Examples of good variations:

• Identical products that vary only by color.
• A product that is available in different scents.
• A product that is available in different sizes and colors.

If your products do not fulfill the following requirements, they are probably not good candidates for a variation:

• There is only one variation of your product.
• The products are fundamentally different from each other.
• The products require completely different product descriptions.
• The products cannot be described by a single product title.
• A customer would not expect to find the products together on the product page.

Examples of bad variations:

• Individual bath gel, shampoo, and scented powder (separate SKUs) that are the same scent.
• Short sleeve and long sleeve t-shirts by the same manufacturer.
• Dinner plates, salad plates, and soup bowls (separate SKUs) with the same pattern.