Valid Tracking Rate is a performance metric that measures the share of orders that you deliver with a valid tracking out of all your delivered orders, on your merchant fulfilled orders. This metric reflects Amazon customers’ expectations to find out where orders are and when they will be received. Starting April 19, 2021, you must provide a tracking ID for orders with a tracked delivery method to confirm dispatch of self-fulfilled orders.
Providing valid tracking numbers for all your orders has the following benefits:
No, your account will not be suspended but non-Prime Merchant Fulfilled Network offers in the target category may be suspended if you do not provide 95% VTR where required as per policy. You can continue to sell FBA or Prime products. If any of your listings gets suspended, you can submit a Plan of Action and apply for reinstatement. If your appeal is approved, your non-Prime merchant-fulfilled listings in the affected category will be restored.
Carriers that Amazon currently supports tracking information for can be found here, and will also be available to choose from the drop-down box on the Confirm dispatch page starting April 19, 2021. You could navigate to the Confirm dispatch page by going to Order > Manage Orders > Confirm dispatch.
A complete list of integrated carriers can be found here.
Tracking numbers are considered valid if one of the following applies:
A package that does not include verified tracking information will have an "X" in the "No Valid Tracking" column of your Valid Tracking ID report. If you uploaded a tracking number but are seeing it marked as unconfirmed, it might be because of the following:
Please check to make sure you entered the carrier and tracking number for your package correctly. You can change, re-enter, and update the tracking information under Manage Your Orders until the order is delivered. Your metrics will reflect this change within 72 hours.
If you have a package marked with an "X" in the "No Valid Tracking" column, and you have verified that the tracking number for the Amazon-supported carrier is correct, try submitting the tracking number again. If this does not solve your issue, contact Selling Partner Support for additional investigation.
If cancelled orders are showing up in your report, it is because you confirmed shipment before you delivered the package to the carrier. An order is not considered a cancellation when you have confirmed shipment because the buyer's credit card is charged. To cancel this kind of order, you are actually refunding the buyer. To prevent this sort of mix-up, we recommend that you confirm shipment only after the carrier has received the package.
When our system cannot process the tracking information you entered for an order, "InvalidId" will display in column F for that order. For example, if your order ID was 001-12345-67890 and we were not able to process the tracking information you entered for that order, column F will display 001-12345-67890-InvalidId.
This can happen if:
To correct any potential errors in the tracking information you provided, continue to How do I edit a tracking number?.
You can edit order tracking information by going to Orders, and then Manage Orders. Enter the Order ID into the Advanced Search. Once you find the correct order, click Edit Shipment and provide the revised tracking number.
Allow 72 hours for the report and metric to reflect the changes.