Valid Tracking Rate is a performance metric that measures how often you use valid tracking numbers on orders. This metric reflects Amazon customers' expectations that they should be able to find out where their orders are and when they will receive them.
Providing valid tracking numbers with all your deliveries has a number of benefits:
Failure to meet Amazon's 95% target for this metric currently does not result in the suspension of your selling account. However, it could cause negative feedback or claims, which could impact your selling account status.
Carriers that Amazon currently supports tracking information are available to choose from the dropdown box on Confirm shipment page. You could navigate to Confirm shipment page by going to Order > Manage Orders > Confirm shipment:
We use the tracking information you submitted when confirming a shipment, and verify it with the shipping carrier. Tracking numbers are considered valid only if they have at least one physical carrier scan recorded.
A package that doesn't include verified tracking information will have an "X" in the "No Valid Tracking" column of your Valid Tracking ID report. If you uploaded a tracking number but are seeing it marked as unconfirmed, it might be because:
Please check to make sure you entered the carrier and tracking number for your package correctly. You can change, reenter, and update the tracking information under Manage Your Orders until the order is delivered. Your metrics will reflect this change within 72 hours.
If you have a package marked with an "X" in the "No Valid Tracking" column, and you've verified that the tracking number for the Amazon-supported carrier is correct, try submitting the tracking number again. If this doesn’t solve your issue, contact Seller Support for additional investigation.
If canceled orders are showing up in your report, it's because you confirmed shipment before you delivered the package to the carrier. An order is not considered a cancellation when you have confirmed shipment because the buyer's credit card is charged. To cancel this kind of order, you're actually refunding the buyer. To prevent this sort of mix-up, we recommend that you confirm shipment only after the carrier has received the package.
When our system can't process the tracking information you entered for an order, "InvalidId" will display in column F for that order. For example, if your order ID was 001-12345-67890 and we weren't able to process the tracking information you entered for that order, column F will display 001-12345-67890-InvalidId.
This can happen if:
To correct any potential errors in the tracking information you provided, continue to How do I edit a tracking number?.
You can edit order tracking information by going to Orders, and then Manage Orders. Enter the Order ID into the Advanced Search. Once you find the correct order, click Edit Shipment and provide the revised tracking number.
Allow 72 hours for the report and metric to reflect the changes.