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This article applies to selling in: United Kingdom

Valid Tracking Rate FAQ

Valid Tracking Rate is a performance metric that measures how often you use valid tracking numbers on orders. This metric reflects Amazon customers’ expectations that they should be able to find out where their orders are and when they will receive them.

What are the benefits of providing tracking information?

Providing valid tracking numbers with all your shipments has a number of benefits:

  • Fewer buyer contacts: Providing tracking numbers can help reduce the amount of time you spend answering shipping-related questions.
  • Decreased order defects: The Order Defect Rate for untracked shipments is 1.7 times greater than the rate for tracked shipments.
  • Protection from A-to-z Guarantee claims: Without tracking, you will automatically lose any ‘Order not received’ A-to-z Guarantee claims. Tracking helps you represent yourself against these claims and may prevent loss.
  • Improved seller feedback ratings: Buyers tell us that being able to track their packages is one of the main reasons to leave positive feedback.
  • Reduced lost shipment costs: Tracking can significantly reduce the costs associated with a lost shipment. If a package is lost in transit, you can use tracking to find out where it was lost and then determine responsibility.
  • Improved conversion: When you use tracking on 98% of your shipments and your on-time delivery rate is 97%, you become eligible to reduce handling and transit promise times. This is proven to increase conversion and revenue.

What happens if I don’t meet the required target for tracked packages?

Failure to meet Amazon’s 95% target for this metric currently does not result in the suspension of your selling account. However, it could cause negative feedback or claims, which could affect your selling account status.

Which carriers provide tracking information to Amazon?

Carriers that Amazon currently supports tracking information are available to choose from the drop-down box on Confirm shipment page. You could navigate to Confirm shipment page by going to Order > Manage Orders > Confirm shipment:


A complete list of integrated carriers can be found here

How does Amazon know that a package has valid tracking information?

A fully tracked service is one which is scanned throughout the carrier network. These scans are then shared via EDI/API connections with Amazon.

Tracking information must provide a tracked scan of each event throughout delivery.

Delivery methods which only provide delivery confirmation scans are not considered to be valid tracking.

My package has tracking but is showing up in my Valid Tracking Report as lacking valid tracking information. What should I do?

A package that doesn’t include verified tracking information will have an ‘X’ in the ‘No valid tracking’ column of your Valid Tracking ID report. If you uploaded a tracking number but are seeing it marked as unconfirmed, it might be because:

  • The tracking number that you provided is incorrect.
  • Your tracking number is correct, but it’s not associated with the carrier that you specified. For example, if you use DHL to ship a package but enter ‘FedEx’ as the carrier name, the tracking information will be marked as unconfirmed.
  • The tracking number and carrier name are correct, but you used an unsupported carrier, (or a shipping product that is not integrated with Amazon yet)which we cannot verify and so will not count toward your Valid Tracking Rate metric.
  • The tracking number was uploaded after the order was delivered, meaning that it was not useful to the buyer and thus does not count towards your Valid Tracking Rate metric.

    Please check to make sure that you have entered the carrier and tracking number for your package correctly. You can change, re-enter and update the tracking information under Manage Your Orders until the order is delivered. Your metrics will reflect this change within 72 hours.

If you have a package marked with an ‘X’ in the ‘No valid tracking’ column, and you’ve verified that the tracking number for the Amazon-supported carrier is correct, try submitting the tracking number again. If this doesn’t solve your issue, contact Selling Partner Support for additional investigation.

Note: Seller should not copy/paste the tracking ID from the carrier’s website because it brings in zero-width-space characters. Instead, seller should manually enter the tracking ID while confirming dispatch.

Why are cancelled orders showing up in my report?

If cancelled orders are showing up in your report, it’s because you confirmed shipment before you delivered the package to the carrier. An order is not considered a cancellation when you have confirmed shipment because the buyer’s credit card has been charged. To cancel this kind of order, you’re actually refunding the buyer. To prevent this sort of mix-up, we recommend that you only confirm shipment after the carrier has received the package.

What does ‘InvalidId’ mean in column F of my Valid Tracking Rate Report?

When our system can’t process the tracking information that you entered for an order, ‘InvalidId’ will be displayed in column F for that order. For example, if your order ID was 001-12345-67890 and we weren’t able to process the tracking information that you entered for that order, column F will display 001-12345-67890-InvalidId.

This can happen if:

  • You left the tracking information blank
  • You entered special characters (such as punctuation) that our system can’t recognise in the tracking information.

To correct any potential errors in the tracking information that you provided, continue to How do I edit a tracking number?.

How do I edit a tracking number?

You can edit order tracking information by going to Orders, and then Manage Orders. Enter the Order ID into the Advanced Search. Once you find the correct order, click Edit Shipment and provide the revised tracking number.

Allow 72 hours for the report and metric to reflect the changes.

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