Before enrolling in Seller Fulfilled Prime, you must qualify by completing a trial period to show that you are able to meet the requirements for Prime fulfilment excellence and customer satisfaction. During the trial period, you must agree to the Programme Terms for Seller Fulfilled Prime and satisfy the Performance Requirements described below.
The Prime badge will not be displayed on items enrolled in Seller Fulfilled Prime during the trial period. Once you successfully complete the trial period, you will automatically be enrolled into Seller Fulfilled Prime and in three days your offers will display the Prime badge to customers on the items assigned to the Prime shipping template.
Once registered, you are expected to set up your first collection with a supported Prime Carrier. At this time, we offer Amazon Shipping, DPD and Royal Mail as the supported carriers. Click here to find out more about the onboarding process.
The trial period lasts until you complete the trial requirements mentioned below.
During the trial period, you must meet the following performance requirements:
To track your trial performance, go to Seller Fulfilled Prime Performance.
If you fail to meet the above requirements, you can try again.
Any order on an ASIN linked to the Prime shipping template will be treated as a Prime order, irrespective of the delivery speed chosen by the customer (Next Day, Second Day or Standard) or whether the customer is a Prime member or not.
Additionally, any order that has both Prime and non-Prime ASINs in it will be treated as a Prime order.
Up to three days after you successfully complete the trial requirements, the SKUs mapped to your Prime templates will automatically display the Prime badge to customers and you will become a Seller Fulfilled Prime seller. You can continue to add or remove SKUs to the programme by assigning or removing the Prime shipping template.
In addition to gaining eligibility for the Seller-Fulfilled Prime programme, you will also gain eligibility for the Seller Guaranteed Delivery Programme for your non-Prime Premium Shipping options. Visit Seller Guaranteed Delivery Programme for more information.
To maintain eligibility for Seller Fulfilled Prime, you are required to maintain performance requirements on a trailing 30-day basis. Find out more about maintaining enrolment in Seller Fulfilled Prime.