The A+ content feature enables brands to change the product descriptions of branded ASINs.
Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images and text placements.
Adding A+ content to your product detail pages can help result in higher conversion rates, increased traffic and increased sales when used effectively.
Your A+ content can include the following content types, which display in separate placements on the detail page.
You can publish content to all ASINs that you own as a registered brand owner in Amazon Brand Registry, and have up to 20 pending submissions in review at one time.
This feature is only available to professional sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain managed selling programmes, such as Launchpad and Amazon Exclusives. Once you have been approved, you will only be able to add A+ to products that are part of your approved brand catalogue.