This feature is only available to Professional sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain managed selling programmes, such as Launchpad and Amazon Exclusives. Once you’ve been approved, you’ll only be able to add A+ content to products that are part of your approved brand catalogue.
If you have registered your brand but still do not have access to A+, contact Brand Registry.
Basic A+ content allows sellers to highlight products and share their brand story by adding pre-formatted text and image-based modules to the detail page for their products. Basic A+ content is available to all sellers at no cost.
Premium A+ content provides the best-in-class detail page experience available for supplemental marketing information, enabling sellers to use differentiated content such as video, image carousels and enhanced comparative tables to tell their brand story and showcase product information on the marketplace. Premium A+ is a paid feature.
You can use this opportunity to answer your customer’s most common questions by providing relevant product details. These details may help drive more rapid buying decisions and reduce the likelihood of having products returned.
Yes. You now have access to six additional modules:
No, we do not charge any fee for adding A+ content. If we implement a fee for new types of A+ content in the future, we will make an announcement in the A+ Content tool ahead of time so that you know about any change, and your existing content will not be impacted.
This message means that the ASIN already has A+ content contributed by a retail vendor at Amazon. We are currently unable to give you access to add A+ content to these ASINs.
This message means that the ASIN is not being properly mapped to your brand. This is usually caused by inaccurate listing data on the ASIN. You can update the data by selecting Edit on that ASIN in your Manage Inventory tools in Seller Central. The brand name listed on the ASIN does not match the brand name as approved by Amazon’s Brand Registry. These need to match 100%. Adding spaces or hyphens will lead to a mismatch.
If you still receive this error after verifying these data points, please contact Brand Registry for assistance.
No, the A+ content will hide the current plain-text product description. Ensure that your A+ content includes all the necessary details from the plain-text product description field if you feel that they are needed. Even though the plain-text product description is not shown, it is still best practice to make sure that changes you make to the EBC product description text are also reflected in that field as well in Manage Your Inventory page.
No, this section is reserved for A+ content from retail vendors. A+ from sellers is displayed in the Product Description section of the detail page.
No, the templates represent the maximum amount of content that you can upload. You can leave image or text boxes empty and still produce quality content. We do suggest that you include both images and text to achieve the desired result of providing the buyer with the most thorough content.
Yes, you are required to submit image keywords, also known as alt-text, when uploading images. Image keywords should consist of a simple sentence describing the image (for example: ‘Blender on kitchen counter next to fruit, yoghurt, orange juice and a smoothie glass’). Image keywords do not appear on the product detail page, but are available on screen reader applications used by customers with visual impairments to learn more about your products. They also help your product appear in search.
All text entered in A+ Content, including text in text boxes, image keywords and text embedded in images is subject to both automated and manual review and validation against a list of prohibited keywords and keywords that may be prohibited in certain contexts. When A+ Content systems detect one or more prohibited keywords in your content, A+ Content will prevent you from submitting until the words have been removed. Search your text boxes, image keywords and text embedded in your images for the keywords used while uploading your product images. Remove the text and resubmit by clicking Preview > Submit.
You can publish content to all ASINs that you own as a registered brand owner in Amazon Brand Registry and have an offer for. If the ASIN has A+ content contributed by an Amazon retail vendor, you will not be able to add or edit content.
The system allows you to have 20 pending submissions in review at one time.
You previously needed to use the SKU to publish A+ (previously Enhanced Brand Content) to a product in Seller Central. Now, you can use the ASIN.
You can apply A+ to parent or child ASINs or both within an ASIN family and across ASIN families. To apply A+ to ASINs, after creating A+ content, add any ASIN from an ASIN family to the search box in the ASIN management section to find all the ASINs in a family, then select the ASINs you want and click on Apply content.
Look at your A+ Content dashboard to ensure that the content has already been reviewed. If the content status is rejected and the status is Not Approved, revise and resubmit your content. If the content is approved, check the Applied ASINs. If your ASIN shows Error, click on Details to see the error message. If your content is not available on the detail page even after 24 hours of your last activity (date and time) and the content status is Approved and the ASIN status shows Published, a technical error has likely occurred during the publishing process. This can often be resolved by resubmitting your content to re-drive the publishing process. If this does not help, contact Amazon Selling Partner Support to report the issue.
Your images will be re-sized to fit the maximum sizes listed next to each template box if they are too large. But the images will not be re-sized if they are smaller than the template limits. You can crop and scale your images directly in the tool.
Your contribution will generally be approved or rejected with necessary revisions outlined in the rejection reason within seven working days of submission into our systems, although review may take longer during peak periods. During review, your submission will show as In Review in your A+ Content dashboard. If approved, your submission will generally appear on the detail page within 24 hours after it is published.
Yes, you may make edits to the content in the A+ Content page accessed from the Advertising tab in Seller Central. Search for the ASIN in the search box and, from the ASIN details page, click on the active A+ content. You can edit the content and resubmit for approval. The submission will go through the moderation process again, but your existing content will stay on the detail page of all applied ASINs until your new submission is approved. To delete content that you have previously submitted from one or more applied ASINs, remove the ASINs from the Applied ASINs section of the Content detail page in Seller Central.
Yes. Make sure that you save your work as a draft before you exit the application or your work will be lost.
No, we do not allow HTML content.
Our system has a maximum size limitation for the content that you submit. This is a system requirement that cannot be overridden, so you must fix it before submitting. If you receive this error, then you probably need to reduce the file size of the images that you attempted to upload or reduce the number of images added. All templates can have content added to every slot and still remain within the size limit if you adjust the image file size properly.
Yes. Once your A+ content is approved, you can apply it to multiple ASINs and the content will be published on the detail pages of the applied ASINs. You can also duplicate the A+, make edits and apply the new A+ to other ASINs.
No, the Amazon Business Enhanced Content tool lets you upload separate file documents to the detail page. The A+ Content tool lets you enhance your product description with additional rich media assets.
The curated set of A+ Recommendations are intended to help identify high traffic ASINs within your catalogue that don’t currently make use of A+ content. Adding A+ content to an ASIN helps Customers engage with the product features, educates them about your products, and gets them excited about your Brand, which are key to driving purchases and growing brand awareness. We will present up to 18 individual A+ Recommendations that can be viewed in sets of three by using the left/right arrow buttons. When you click on Create A+, it will initiate the content creation workflow with the designated parent ASIN pre-populated for you. You can simply select the intended modules, add content for each module, and then submit the content for publication. You can easily modify the ASINs associated with a given set of content by selecting the ASIN Management tab in A+ Content Manager. If you’re not ready to take action for a given Recommendation, you can use the Dismiss function to hide that item for 30 days.