Buyer-Seller Messages overview
The Buyer-Seller Messages page lets you communicate with buyers in the Amazon marketplace via email or Seller Central. The service uses encrypted email addresses for both buyers and sellers. For example, when a buyer who contacts you, Amazon assigns them an encrypted alias like a222d34b3891234b@marketplace.amazon.com. Amazon then routes the emails to you via the encrypted alias.
Benefits of Buyer-Seller Messaging
Buyer-Seller Messaging keeps a record of all buyer-seller correspondence. Even when you respond using your personal or business email, the service records it using an encrypted email alias.
Benefits include:
- Increased security of buyer-seller communication.
- One place to view all your sent and received messages, whether from the service or from your email system (including Outlook, Hotmail, Gmail, Thunderbird, GMX, and so on).
- Improved buyer-seller communication to help reduce disputes and claims.
- A record of all buyer-seller correspondence, resulting in faster dispute resolution by Amazon.
For more information, see Buyer-Seller Messaging frequently asked questions.
Enable product questions for FBA orders
If you fulfil your own orders, Buyer-Seller Messages are enabled by default. fulfilment by Amazon (FBA) sellers can turn on Buyer-Seller Messages to respond to specific product questions and help improve the FBA buyer’s experience. Your specialized product knowledge can help reduce product return rates and encourage repeat purchases.
To enable Buyer-Seller Messages for buyers to send you messages about your products:
- On the Settings menu, select fulfilment by Amazon.
- Under Product Support, click Edit.
- Select Enable, and then click Update.
