Start selling: Monitor feedback and performance

Why do I need to maintain a high feedback rating?

A high feedback rating is a critical success factor for selling on Amazon. For information about customer feedback and the Feedback Manager tool, visit Best practices to maintain positive feedback and rating and About the Feedback Manager.

Where can I view my account health?

The Account Health page provides you with an overview of your seller account’s adherence to the performance targets and policies required to sell on Amazon. To ensure that we are delivering a great experience for our customers, Amazon can take action on these metrics if they don’t comply with our targets.

What is a chargeback? How do I dispute a chargeback?

A chargeback occurs when a cardholder contacts their bank to dispute the charge for an order placed on Amazon. They can be filed for a variety of reasons, ranging from non-receipt of the item ordered to unauthorised use of the credit card.

When a customer files a chargeback, Amazon will contact you for additional information about the transaction. For more information, visit Chargebacks.

What is the A-to-z Guarantee?

The A-to-z Guarantee programme is designed to handle situations where a customer did not receive a product or it did not meet their expectations. For more information, visit How to respond to an A-to-z Guarantee claim.

Can I contact my customers?

As part of selling on Amazon, sellers communicate with customers both directly and indirectly. For details on how to communicate with customers, visit Communication guidelines.