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This article applies to selling in: United Kingdom

B2B Central

B2B Central provides a focal point for you to understand, manage and grow your business-to-business (B2B) channel on Amazon. Click on the down arrow in the upper right-hand corner of any of the widgets to Minimise, Rate or Refresh the widget.

Access B2B Central via the B2B tab in your Seller Central account.

There are several widgets on B2B Central. This Help page focuses on the Sales Snapshot and Business Action Centre.

Sales Snapshot

The Sales Snapshot allows you to view the growth of your B2B sales from registered Business Customers (B2B) in contrast to those of non-registered Business Customers (non-B2B).


  • Select the B2B and Non-B2B boxes below the graph to view the different segments of your business.
  • Select the Compare to last year box to view your sales from the selected time period last year for each segment
  • Use the Sales, Units and time range buttons to customise your sales data on the graph and the underlying table.
  • Click on View in Business Reports to dive deeper into your sales history.
Note: Registered business customers have registered as businesses with Amazon. They have exclusive access to your Business Prices, Quantity Discounts and Business Profile. You can have purchases from businesses that have not yet registered on Amazon Business. These sales will be included in the Non-B2B segment.

B2B Performance by Industry

This widget shows you the breakdown of your B2B sales by the industry and sub-industry segments of the buyers. We use both internal and external data sources for segmentation of data on business buyers.


  • View the Year-over-Year (YoY) growth, Sales, Orders, Units and Average Order for each industry and sub-industry.
  • Click on any industry to expand the widget and view the sub-industry metrics.
  • Hover over the doughnut chart to view the segment’s sales, units, orders and percentage of overall sales.
  • Use the Sales, Units and time range buttons to customise your sales data on the graph and the underlying table.
  • Other represents your sales to businesses that have not yet been classified.

Note: The Average Order column shows the average sales per order and average units per order from your B2B customer segments. Use this information to compare the average historical value of your B2B customers on Amazon.

Business Action Centre

The Business Action Centre displays tasks that are relevant to your B2B business. Each task in the list includes both a button that links to the relevant page on Seller Central and a Dismiss button. Click on the button to complete that task on a different page.

Tasks can take up to 48 hours to disappear from the Business Action Centre if you complete them in their native location on Seller Central, instead of in the Business Action Centre.

Note: Clicking on Dismiss removes the task from your Business Action Centre. However, you will still be able to complete the task on its primary page on Seller Central.

Tasks appear in the order in which they come in. Use the Sort By drop-down at the top to view your tasks by the time remaining to complete the task.

Some tasks have expiry times, while others do not. Use the Showing drop-down to filter the Business Action Centre by individual task types.

Note: If you leave a task in the Business Action Centre without taking action, it will automatically disappear when the task expires.

Check the Business Action Centre frequently for new tasks to complete on Amazon Business.

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