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This article applies to selling in: United Kingdom

Manage your delivery time

Amazon provides the estimated delivery time to buyers on the offer listing and checkout pages. This is the estimated time between when the buyer places the order until the order delivery date.

Enable the following configuration using your delivery settings:

Total Delivery Time = Handling Time + Transit Time (+ any holidays)

Note: Amazon calculates handling time and transit time in business days.
  • Handling time The estimated time between when the buyer places the order until you hand the order over to a delivery service.
  • Transit Time (also known as Delivery Time): The time elapsed between when you hand the order over to the carrier until the delivery of the order.

Configuring an accurate delivery time for your products helps ensure a good buyer experience and may improve sales.

  • Customers are more likely to buy items that have faster delivery.
  • Items with a faster delivery date are more likely to win the Buy Box on Amazon. For more information, see How the Buy Box works

Modify your delivery time


  1. Modify handling time If you do not enter a value in the Handling time field, the Default Handling Time setting is automatically used. You can view your current default Handling Time setting in the General Delivery Settings tab of the Delivery Settings page. If you are not able to meet this requirement, you can modify your handling time to reflect the amount of time you need to prepare the order for delivery. Go to Modify handling time to learn more.
  2. Modify transit time Edit your delivery templates within Delivery Settings to customise your transit times. To learn more, see Modify transit time
  3. Enable Premium Delivery Options, including One-Day Delivery

Transit Time Requirements

UK Seller Delivery Policy

We require Sellers to offer Standard Delivery to all addresses in the UK for the same delivery fee. This includes addresses in England, Scotland (including the Highlands, Orkney, Shetland and all other islands), Wales, Northern Ireland, Isle of Man, Isle of Wight, Isles of Scilly and the Channel Islands.

You may choose to set distinct delivery fees for the following regions: Inverness (incl. Scottish Highlands) and offshore locations (Shetland Islands, Outer Hebrides, Kirkwall, Northern Ireland, Channel Islands and Isle of Man. To update delivery settings on Seller Central, follow the instructions below:

  1. Go to Settings, and then choose Delivery Settings.
  2. Select the template for which you want to update delivery fees and then click edit
  3. In the ‘Regions’ section, you will see multiple groups that contain different regions. Click Edit for any group that contains one of the regions named above
  4. Un-tick any (or all) of the regions named above to remove them from your existing delivery rules
  5. Click OK
  6. Click ‘Add a new delivery rule’
  7. Select the regions for which you want to charge a distinct delivery fee (highlighted in red)
  8. Set your delivery fee as required
  9. Click save

You are required to deliver to all addresses within the UK and will not be able to save the template unless all regions have been assigned a shipping fee. All addresses within England, Wales and Scotland (excluding regions detailed above) must be charged the same delivery fee (if any).

Failure to comply with this policy may result in action being taken against your selling account. The following actions are examples of seller behaviour that are not permitted given this policy:

  • Refusing delivery or cancelling orders to certain regions.
  • Using product description bullet points to refuse delivery to certain regions or request that customers in certain regions choose ‘express delivery’ in order to collect additional delivery fees.
  • Contacting customers to request additional delivery fees after the order has been placed.

The only exception to the above policy is for products that are eligible for scheduled delivery as part of their enrolment in the Heavy & Large Programme. As part of this Heavy & Large Programme, Sellers can exclude regions for delivery via the Delivery Settings page, but they are still required to comply with all other requirements of the policy.

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