Sell on Amazon Sign in
This article applies to selling in: United Kingdom

Discounts Funded by Amazon

Amazon might fund a discount to customers beyond your item price on certain products. In these instances, you will receive payment for the order and pay referral fees based on the full item price that you set.

We will never use this programme to charge customers more than the price that you set. If for any reason you would like to exclude your products from these discounts, you can contact us and we will remove you from additional discounts to customers.

Discounts funded by Amazon Seller FAQ

What is the Discounts funded by Amazon programme?

The Discounts funded by Amazon programme is one of many ways Amazon helps to ensure that customers find products at competitive prices. Amazon can fund a discount to customers from seller prices on certain products. In these instances, sellers will receive payment for the order and pay referral fees based on the full item price that you set.

How does Amazon display this funding to customers?

Amazon displays the funding given to customers to lower the price on the product detail pages.

How does Amazon determine which products are funded and by how much?

Amazon uses this programme to provide competitive prices to our customers. Funding customers for their purchases allows us to ensure that prices on the Amazon Marketplace are competitive with prices offered elsewhere on certain products. Amazon is constantly assessing customers’ buying choices based on price, availability of products and input from customers.

Can I opt out of the Discounts funded by Amazon programme for specific ASINs only?

Although the option to opt out specific products and brands is not currently available, we are always seeking to improve our features in the future.

Do I have to register for this programme?

No, all sellers are eligible to participate in this programme.

Will this impact my Buy Box eligibility?

No, the Discounts funded by Amazon programme does not affect Buy Box eligibility.

Will this affect my ability to offer other promotions?

No, the Discounts funded by Amazon programme will not affect your ability to offer other promotions.

Will this affect my payment?

No, the Discounts funded by Amazon programme will not affect your payment. You will be paid the full item price that you set.

Sign in to use the tool and get personalised help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling on Amazon


© 1999-2020, Amazon.com, Inc. or its affiliates