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This article applies to selling in: United Kingdom

Discounts Provided by Amazon

Amazon can fund a discount or provide a coupon to customers beyond your item price on selected products. In these instances, you will receive payment for the order and pay referral fees based on the full item price that you set.

This programme will not be used to charge customers more than the price that you set. If, for any reason, you would like to exclude yourself from these discounts or coupons, you can contact us and we will remove your selling account from additional discounts or coupons to customers.

Discounts Provided by Amazon FAQ

What is the Discounts Provided by Amazon programme?

The Discounts Provided by Amazon programme is one of the many ways Amazon helps in ensuring that customers find products at competitive prices. Amazon can fund a discount to customers from seller prices on certain products. In these instances, sellers will receive payment for the order and pay referral fees based on the full item price that they set.

How does Amazon display this funding to customers?

Amazon displays the discounts given to customers to lower the price on the product detail page.

How does Amazon determine which products are funded and by how much?

Amazon uses this programme to provide competitive prices to our customers. Funding customers for their purchases allows us to ensure that prices on the Amazon stores are competitive with prices offered elsewhere on certain products. Amazon is constantly assessing customers’ buying choices based on price, availability of products and customer inputs.

Can I opt out of the Discounts Provided by Amazon programme for specific ASINs only?

Although the option to opt out of specific products and brands is not currently available, we are always seeking to improve our features in the future.

Do I have to register for this programme?

No. All sellers are eligible to participate in this programme.

Will this impact my Featured Offer eligibility?

No. The Discounts Provided by Amazon programme does not affect Featured Offer eligibility.

Will this affect my ability to offer other promotions?

No. The Discounts Provided by Amazon programme will not affect your ability to offer other promotions.

Will this affect my payment?

No. The Discounts Provided by Amazon programme will not affect your payment. You will be paid for the full item price that you set.

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