To learn how your offers can become the Featured Offer, watch this Seller University video.
The Featured Offer is the offer near the top of a product detail page that customers can buy now or add to their shopping basket.
A key feature of the Amazon website is that the same product can be sold by several sellers. If several sellers offer the same product in “new” condition, they may be eligible to compete for the Featured Offer for that product (as long as it can be shipped to the customer’s selected address).
To give customers the best possible shopping experience, sellers must meet performance-based requirements to be eligible to compete for Featured Offer placement. For many sellers, Featured Offer placement can lead to increased sales.
When a seller becomes the Featured Offer on an offer’s product detail page, that seller’s specific information (respective offer price and seller name) will be displayed on the product detail page.
From January 28, 2021, sellers are able to become the Amazon UK Books Featured Offer. Only “New” condition books are eligible.
The Featured Offer percentage is calculated as the total page views in which you are the Featured Offer divided by the total page views received by products you list. Only active items are considered. You will see “—” if we are unable to calculate your Featured Offer percentage.
When you place your products in the Amazon catalogue, anyone browsing Amazon can find and buy them. When customers find what they want, they can put the product into their shopping basket (and ultimately buy the product) using one of three methods:
After the Featured Offer has been selected, offers from up to three further qualifying sellers will be displayed in the More Buying Choices box on the product detail page. The remaining seller offers are available to customers who click the new & used (or new) link at the bottom of the More Buying Choices box to go to the All-Offers Display.
As seller performance requirements can vary by category and are subject to change, we do not disclose specific targets needed to become an eligible seller. However, becoming an eligible seller requires meeting very high standards, and excelling in the qualifying criteria is the best way to work towards achieving this status. If you are an eligible seller, you can increase your chances of becoming the Featured Offer by following these guidelines:
Offer multiple shipping options on your products, including free shipping. You can manage your available shipping options on your Current delivery rates and settings page in Seller Central.
The Account Health page in your seller account can help you track your performance.