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This article applies to selling in: United Kingdom

Car Part Finder

Part Finder is a search tool that allows customers to find parts that fit their specific vehicle. It simplifies the search process for customers so that they can view products across thousands of compatible part types and vehicles. Part Finder increases the visibility of fitment-specific products by boosting their ranking in search results and ensuring that the listing is displayed on Amazon websites.

How the Part Finder tool works

Amazon’s Part Finder tool works via a stripe at the top of the Car & Motorbike category page. It allows customers to enter details of their car including make, model, vehicle and engine type. The stripe on the detail page of the ASIN will be red if the product does not fit a customer’s vehicle, and green if it does.

Click here to see how customers experience Part Finder.

  • If an ASIN is not included in the Part Finder tool, it will not be shown in the product list of the fitment-specific page for the customer’s vehicle. Also, the stripe on the detail page will be grey.
  • Amazon does not allow fitment information such as car brands in the title of the ASIN because this can lead to a negative customer experience, and it may cause conflicts within the Part Finder tool. Therefore, if an ASIN is not included in the Part Finder tool, the only way to communicate fitment information to customers is via the description on the detail page of an ASIN.

How to add your product information to the Part Finder tool

Option 1:

Sellers can directly integrate their fitment information into Part Finder by uploading inventory files with the following attributes:

  1. vehicle_fitment_standard: Use this column to indicate which database the fitment information relates to: KBA (German Statutory body vehicle identification code – combination of HSN & TSN number) or TecDoc (standard if you are uploading Ktypes). Currently we accept linkage information in either the KBA or Ktype (Vehicle Identifier of TecDoc) format. If you are providing KBA information, enter ‘KBA’ in this column. For Ktype information, enter ‘TecDoc’. Currently, these are the only two values that will be accepted for this attribute.
  2. vehicle_fitment_code: Use this attribute to indicate which vehicles should be linked to the ASIN (that is, the KBAs or the Ktypes), separated by commas. For example: 0035AFR, 0005381.
    Note: There is a character limit of 2000 characters for this attribute. This equals approximately 350 vehicle links.
  3. vehicle_fitment_note: This attribute can be read from inventory files on an ASIN level, but not on the vehicle engine level (for example, if you enter a note for an ASIN which fits 10 cars, then the same note will be applied to those 10 cars).

Option 2: My Vehicle Fitments page on Seller Central

  • Go to the My Vehicle Fitments page on Seller Central.
  • Click on ‘Add ASIN’.
  • Select Type (ASIN/SKU) under Product ID type.
  • Enter the corresponding ID number (needs to be an ASIN/SKU from the seller’s inventory).
  • Select Make & Model(s), Vehicle Types and Vehicle Position (Optional).
  • You can add only one make at a time. If your part fits more than one make (for example, if it fits both BMW and Audi), first select BMW and select all vehicles that it fits. Then save and submit the information. Go back to the My Vehicle Fitments page.
  • Click Edit for the car part that you just entered (this page will show all ASINs for which you have entered data).
  • Click Create Template (each template is for one make, although you can use more than one template per make if you cannot fit all models of a particular make in one template).
  • Select Make & Model(s), Vehicle Types and Vehicle Position (Optional).
  • Type in Engine Level Note if needed (when the specific part only fits some engines).

How to add fitment data to multiple ASINs

  • Go to the My Vehicle Fitments page on Seller Central.
  • Click on ‘Bulk Upload’.
  • Click ‘Browse’ if you have the file ready, or download a sample file by clicking ‘CSV sample file’.
  • Select the .xml or .csv file according to the template left.
  • Click ‘Upload File’ (after filling in the file).

How to fill in the bulk upload file (the Excel comma-separated values (CSV) format)

The file has the following six columns:

Column Description

This column has two values:

  • A – add information for an ASIN
  • D – delete information for an ASIN
ASIN ASIN for which information is given
VehicleID This is the alphanumerical code which can be either a Ktype or a KBA. For example, 34532 is a Ktype, which consists of only numbers; a KBA (such as 045F123) is a 6- to 7-character alphanumeric code.

If an ASIN has multiple Ktypes/KBAs, enter each one in a separate row.

vehicleIdType If the previous column is a Ktype, use KTYPE; if it is a KBA, use KBA.
Note (optional to fill, but the column header needs to stay) This is any extra information about the car part and the particular car model (Ktype), such as ‘brake pad fits on the back axle of the car’.
Original Equipment number for the product (optional)

Enter the OE number of the product.

The OE Number should have both the OE make (BMW, Toyota, etc.) and the OE part number that this product is an equivalent of.

The OE make and the part number have to be separated by ‘%’ (for example, ‘BMW%2317788’).

Multiple OE numbers can be provided by separating OE numbers by ‘|’ (for example, ‘BMW%12377188|Toyota%6677991’).

  • DO NOT miss any column header.
  • Use all headers, even if the sellers do not have any information below it.
  • DO NOT change the column name.

Save the file as a CSV (Comma-Separated Values) file and upload.

If you want to include an ASIN in Part Finder across several marketplaces, you will need to upload separate inventory files for each marketplace. Part Finder is available on,,, and

Fitment information can be included for the following part types:

  1. Car Parts
  2. Car Mats and Accessories
  3. Car Seat Covers
  4. Wheel Rims
  5. Custom-Fit Roof Racks
  6. Custom-Fit Rear Racks

Additional relevant Product Information

Sellers are recommended to add other important product attributes via the inventory files:

  1. Brand
  2. EAN (European Article Number)
  3. Product part number
  4. Equivalent OEM (Original Equipment Manufacturer) number. This field should always be represented as Make%Number (for example: BMW%123888448) without any special characters. A part would usually have many equivalent OEM part numbers. Provide at least one, up to the maximum number of OEM Part Numbers that fit in the field in Excel.

Processing time

You can expect your information to take one to five working days to be displayed on the Amazon website. If your listing information is not displayed after five days, contact Seller Support.

Car Part Finder

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