Important: If you supply products for sale on Amazon, you must comply with all laws, regulations and Amazon policies applicable to those products and product listings.
The content below is for guidance only. Amazon reserves the right to remove any listing it considers to be inappropriate for sale for any reason.
We want to make it easy for customers to find, discover, and buy products on Amazon. It is important to provide customers with information about those products that is accurate and trustworthy, and that is not misleading about the qualities or characteristics of a product.
EU law protects consumers from unfair or deceptive advertising and marketing practices that raise health and safety concerns. You should review the relevant guidelines and other applicable laws and regulations, as you remain responsible for ensuring that the claims made about your products are compliant.
Certain products must be approved in the EU if they are intended to be used for the diagnosis, cure, mitigation, treatment or prevention of disease in humans or animals.
Amazon policy prohibits the sale of products that are misleading about the qualities or characteristics of the product.
Per EU law, Amazon prohibits the sale of certain products (e.g. supplements) that claim to cure, mitigate, treat, or prevent diseases in humans. The following are some examples of diseases or medical conditions that products cannot claim to cure, mitigate, treat, or prevent:
Reminder: You should review the relevant guidelines and other applicable laws and regulations, as you remain responsible for ensuring that the claims made about your products are compliant.
The UK Government has released guidance on selling products in Great Britain (England, Scotland and Wales) and Northern Ireland. This guidance provides information for manufacturers, importers and distributors regarding compliance requirements from 1 January 2021, including on:
• whether you need to change your conformity assessment;
• when and how to use the UKCA mark;
• requirements for technical documentation and a specific Declaration of Conformity for product sold in GB;
• appointing an authorised representative or responsible person in the UK;
• whether your legal responsibilities will change as a result of Brexit;
• whether you need to provide GB importer information, and methods for doing this (including transitional arrangements until the end of 2022);
• how to deal with existing stock;
• what documentary evidence is required to show that products have been placed in the UK or EU before the end of the Transition Period;and
• specific rules for selling products in NI.
We encourage you to review this guidance (linked below), alongside any other specific UK Government Guidance that applies to your product. You should consult your legal counsel if you have questions about how the laws and regulations apply to your products from 1 January 2021.
The Brexit guidance referred to above can be found here: