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This article applies to selling in: United Kingdom

Amazon-funded apprenticeships

Amazon-funded apprenticeships

What is an Amazon-funded apprenticeship?

The Apprenticeship Levy was introduced in 2017 to address a growing nationwide skills gap. Amazon is offering to transfer some of its levy funding to eligible sellers for all apprenticeships until degree level.

There is no limitation on the apprenticeship standards that are eligible for this funding. To help you decide which standard best fits your business, a full list of current apprenticeship standards can be found in the Institute for Apprenticeships (IFA) website.

More information on the Apprenticeship Levy can be found at

Eligibility criteria

The minimum eligibility criteria for an Amazon-funded apprenticeship are:

  1. Your registered business address must be in England.
  2. You must have a Seller Central account balance greater than £0.
  3. You must have achieved greater than £1000 trailing 12 month sales on Amazon stores in Europe.
  4. Your Seller Central account must not be suspended or at risk of suspension.
  5. You must be able to pay your apprentice a legal wage for the duration of their apprenticeship.
  6. Your prospective apprentice must be aged 16 years or older.

Providers may apply additional eligibility criteria depending on the apprenticeship standard.

Choose your Apprenticeship Standard & Training Providers

Type of Apprenticeship Apprenticeship Standard Partnered Provider Provider Description Comments & Requirements
Digital Marketing L3 Multiverse (New!) Rated Outstanding in every category by Ofsted, they also hold the #1 spot on the UK's top start-ups list for 2021. Alongside 1-2-1 coaching from ex-industry experts, apprentices benefit from a vibrant online community that brings thousands of learners in the UK and US together for exclusive events, networking opportunities, and discounts. More info here. First cohort goes live on the 15th of December, be among the first Selling Partners to take part in this new program and register your interest before 24th of November 2021.
Digital Marketing L3 Avado Learning Apprenticeships are delivered through Arch Apprenticeships, who are rated Ofsted 'Outstanding'. Apprentices will get access to Avado's award-winning online training while also benefiting from industry-leading apprenticeships from Arch. Arch is a fully accredited training centre for City & Guilds and Edexcel. Learn more here.
Digital Marketing L3 The Source Skills Academy Approved skills academy for the delivery of apprenticeships nationwide, The Source is working with employers to create the best apprenticeship opportunities for everyone and celebrates success rates that consistently exceed that of national averages. Check the programs here.

Selling Partners need to provide evidence of GCSE grade 4 or

above (or equivalent) in maths and English.

Retail Manager L4
Retail Manager L4 SR Education Leading national training provider delivering Apprenticeship programmes throughout the UK. As an OFTSED Grade 2 ‘Good’ provider, they specialise in Apprenticeship training across a diverse range of Professional Services. Details of their programmes can be found here.

How to get started

Sellers should complete this registration survey to express their interest.

Note: This survey is hosted by an external research company, Qualtrics. Do not include any confidential information in your answers. The information you provide will be treated in accordance with our privacy policy.

Frequently asked questions

Can Amazon help with apprentice recruitment?

Recruitment of your apprentice will be your responsibility. You must hire an employee and meet the above criteria to receive funding for the apprenticeship.

Do I need to pay my apprentice?

Yes, you must ensure that your apprentice is paid their lawful wage. The funding supplied by Amazon is to cover the cost of their apprenticeship training only.

Can I re-apply if I don't meet eligibility requirements the first time?

Yes, you can. If you are not eligible upon your first sign-up, the Amazon Apprenticeship team will be in touch to inform you. You can re-apply when you meet the eligibility requirements.

Am I restricted to specific apprenticeship standards?

No. We recognize that Amazon sellers have a wide range of business types. We will consider applications for any apprenticeship below degree level relevant to your business. You can find all current apprenticeship standards in the Institute for Apprenticeships (IFA) website.

Where can I find more information?

If you have any questions, contact us directly at

How can I apply for the apprenticeship?

Apply here.

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