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This article applies to selling in: United Kingdom

Amazon-funded apprenticeships

Amazon-funded apprenticeships

What is an Amazon-funded apprenticeship?

The Apprenticeship Levy was introduced in 2017 to address a growing nationwide skills gap. Amazon is offering to transfer some of its levy funding to eligible sellers for all apprenticeships until degree level.

There is no limitation on the apprenticeship standards that are eligible for this funding. To help you decide which standard best fits your business, a full list of current apprenticeship standards can be found in the Institute for Apprenticeships (IFA) website.

For more information on the Apprenticeship Levy, go to Apprenticeships: detailed information.

Eligibility criteria

The minimum eligibility criteria for an Amazon-funded apprenticeship are:

  1. Your registered business address must be in England.
  2. Your apprentice must have a direct line manager that is able to sign off their work.
  3. You must have a Seller Central account balance greater than £0.
  4. You must have achieved greater than £1000 trailing 12 months sales on Amazon stores in Europe.
  5. Your Seller Central account must not be suspended or at risk of suspension.
  6. You must be able to pay your apprentice a legal wage for the duration of their apprenticeship.
  7. Your prospective apprentice must be aged 16 years or older.
  8. Businesses must have a PAYE bill lesser than £3,000,000 per annum.

Providers may apply additional eligibility criteria depending on the apprenticeship standard.

Choose your Apprenticeship Standard & Training Providers

Type of Apprenticeship Apprenticeship Standard Partnered Provider Provider Description Comments & Requirements
Digital Marketing L3 Multiverse Rated Outstanding in every category by Ofsted, they also hold the No. 1 spot on the UK’s top startups list for 2021. Alongside 1-2-1 coaching from ex-industry experts, apprentices benefit from a vibrant online community that brings thousands of learners in the UK and US together for exclusive events, networking opportunities and discounts. For more information, go to Multiverse . Upcoming cohorts will take place in March, June and September 2022. To participate in the next cohort, register here.
Data Literacy L3

Digital Marketing L3 Avado Learning Apprenticeships are delivered through Arch Apprenticeships, who are rated Ofsted “Outstanding”. Apprentices will get access to Avado’s award-winning online training while also benefiting from industry-leading apprenticeships from Arch. Arch is a fully accredited training centre for City & Guilds and Edexcel. For more information, go to Avado Learning. Upcoming cohorts will take place every two months. To participate in the next cohort, register here on or before March 8, 2022.
Data Technician
Digital Marketing L3 The Source Skills Academy Approved skills academy for the delivery of apprenticeships nationwide, The Source is working with employers to create the best apprenticeship opportunities for everyone and celebrates success rates that consistently exceed that of national averages. For more information, go to The Source Skills Academy .

Sellers need to provide evidence of GCSE grade 4 or

above (or equivalent) in maths and English.

Enrol on a rolling basis. This means there is no deadline for sending applications.

Retail Manager L4
Retail Manager L4 SR Apprenticeships Leading national training provider delivering Apprenticeship programmes throughout the UK. As an OFTSED Grade 2 “Good” provider, they specialise in Apprenticeship training across a diverse range of Professional Services. For more information, go to SR Apprenticeships. Enrol on a rolling basis. This means there is no deadline for sending applications.
Business Administrator L3
Team Leader (please note: learner is required to have direct reports) L3

How to get started

Sellers should complete this registration survey to express their interest.

Note: This survey is hosted by an external research company, Qualtrics. Do not include any confidential information in your answers. The information you provide will be treated in accordance with our privacy policy.

Frequently asked questions

Can Amazon help with apprentice recruitment?

Recruitment of your apprentice will be your responsibility and is not something Amazon can support directly. However some of our providers can provide support with recruitment of your apprentice. If you are interested, contact us at

Do I need to pay my apprentice?

Yes, you must ensure that your apprentice is paid their lawful wage. The funding supplied by Amazon is to cover the cost of their apprenticeship training only.

Can I re-apply if I don’t meet eligibility requirements the first time?

Yes, you can. If you are not eligible upon your first sign-up, the Amazon Apprenticeship team will be in touch to inform you. You can re-apply when you meet the eligibility requirements.

Am I restricted to specific apprenticeship standards?

No. We recognise that Amazon sellers have a wide range of business types. We will consider applications for any apprenticeship below degree level (up to and including level 4) relevant to your business. You can find all current apprenticeship standards in the Institute for Apprenticeships (IFA) website.

Where can I find more information?

If you have any questions, contact us directly at

How can I apply for the apprenticeship?

To apply for apprenticeship, go to Amazon-funded Apprenticeships.

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