While shopping on Amazon, customers use imagery and product titles together to determine what they are purchasing. The first image that the customer notices in search results and on the product detail page is the Main image. This image is key to helping the customer understand the product that they are purchasing. As part of the overall buying experience, it is important to make sure that the image and title convey consistent information.
Before you select a main image, review the general image requirements to ensure that your images are complaint. To find out more, refer to Product image requirements.
The following are some guidelines to help you with your main image selection.
Multiple items packaged together, or large quantities of identical items.
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Products containing multiples of different products packaged together.
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In limited global marketplaces and product types, Amazon has a functionality that will dynamically display a pack quantity sticker on the detail page. When utilising this functionality, it is important to know that the pack quantity sticker will not appear in search, and you must make sure that your image and title clearly reflect what the customer is receiving. If this functionality is available in your marketplace, you will find more information by searching for ‘Item Package Quantity’ in Seller Central.
If you are utilising the pack quantity sticker, please adhere to the following guidelines to ensure a consistent experience for the customer.
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Images below are examples where it would be ideal to add the multipack sticker, because the image is displaying a single item. Addition of the pack quantity sticker can communicate the pack quantity to the customer.
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Make sure that the product title and image, when seen together, create a consistent message to the customer. Below are some examples to illustrate inconsistencies that you should avoid:
Example 1: The addition of ‘5-count’ to the title may leave the customer wondering if they are getting 5 packages of 40, or if the 5-count is the individual packs. You can further clarify the product contents on the product detail page. Avoid putting additional information in the title that may confuse the customer. This title should only have ‘40 packs’.
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