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This article applies to selling in: United Kingdom

Create a sales-based pricing rule

You can create an Automate Pricing rule based on your sales performance. For example, you can create rules to decrease or increase your price if your unit sales go below a certain threshold by the end of a time interval that you set, based on the following parameters:

  • Time interval to evaluate unit sales (options include once every 1, 7, 10, 14 or 30 days)
  • Unit sales thresholds (above or below) during the time interval
  • Percentage or monetary amount to decrease or increase price
  • Minimum and your maximum price for the SKU

To create a sales-based pricing rule, do the following:

  1. Go to Pricing > Automate Pricing, and then click on Get started. If you have already created a pricing rule and want to create another, click Create a new pricing rule on the same page.
  2. For the type of rule that you want to create, choose Based on sales units from the drop-down menu.
  3. Enter a name for the rule. This name should be short but descriptive enough to remember later; for example, “Sales below 10” or “Holiday Sales rule”. Click Proceed to marketplace(s) selection.
  4. Select the checkbox for one or more marketplaces where you want the rule to apply. Click Save and continue to select rule parameters.
    Note: You will need to repeat the following steps 5 to 9 for each MP that you selected in step 4.
  5. Specify the unit sales thresholds on which you want to lower your price. For example, you can choose to decrease your price if your unit sales drop below 10 in the past 14 days. In this example, the price decrease (if any) would take place on the 15th day.
  6. Define the amount by which you want the automatic price action to trigger, either as a monetary amount or a percentage. For example, if your unit sales drop below 10 in the past 14 days, you could decide to decrease your price by 5% or £10 on the 15th day. Note that you must enter a minimum value of at least 1% or £0.10, and the maximum percentage that you can enter is 90%.
  7. Choose how often you want to run this rule. The options for the time interval are once at the end of every 1, 7, 10, 14 or 30 days.
  8. To confirm your rule parameters, read the rule summary that appears below the filters. For example, your rule summary might read “Once every 7 days, if sales are less than 10 units, the SKU price will decrease by 10%.
  9. When you have finished with one marketplace, click Save this rule
    Note: If you have selected to create this rule in more than one marketplace, expand the window for the next marketplace and repeat steps 5 to 9 until you have selected rule parameters for each marketplace selected in step 4.
  10. When you have finished, select Proceed to SKU selection to move to the next step. Automate Pricing will not change any prices on your SKUs until you assign SKUs to your rule.
  11. In the Edit SKUs page for your new sales-based pricing rule, you must set a minimum price for each SKU that you add to the rule.
    Note: You can also apply or remove SKUs in bulk from a sales-based pricing rule using the Automate Pricing Regional file template once you have created your rule in Automate Pricing. To do this, follow the instructions on our Help page: Manage SKUs using Regional Automate Pricing file
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