Sellers can help improve the customer experience by offering the free delivery that customers love, which could in turn help attract new customers, help fulfil Seller Fulfilled Prime programme requirements and may increase a seller’s chance of winning the Buy Box. For more information, see Winning the Buy Box.
There is no sign-up involved. To offer free delivery on your products, simply go to Shipping settings and set your delivery rates to GBP 0.00.
You can change the delivery rate you want to charge by updating the rates in your shipping template.
For information regarding Amazon fees, including examples, visit the Selling on Amazon Fee Schedule page.