Amazon Outlet is becoming the go-to place for customers to shop for highly discounted markdowns, overstock deals and clearance products. Amazon Outlet offers a wide selection of items, such as Car & Motorbike products, electronics, clothing and toys.
You can review Outlet deal recommendations in the Manage Inventory Health tool and create deals to be featured on the Amazon Outlet page once approved by Amazon. This option can increase sell-through, improve cash flow, optimise inventory levels and reduce total storage fees.
Sellers submit promotional offers with a minimum discount of 20% via the Create Outlet deal section of the Manage Inventory Health page, and selected deals are featured on the Amazon Outlet page for a fixed period of one to two weeks.
To participate in Amazon Outlet, you must have a Professional selling plan and an overall Customer rating of at least 3.5 stars.
ASINs must meet the following criteria to be eligible for listing on Amazon Outlet, which are subject to change without notice:
The Manage Inventory Health page shows which of your eligible products Amazon recommends for Amazon Outlet, based on factors such as customer demand and inventory age.
To create an Outlet deal, follow these steps:
The message Outlet deal submission successful will appear if your deal was submitted correctly. If you see the message Maximum deal price is £x , change your deal price so it is less than or equal to the maximum.
Successful submissions will be processed twice per week and, if successfully submitted, will be kept in a pending status until it is scheduled. Not all successful submissions are guaranteed to become deals. Go to the Outlet deals report to view the status of your deals.
When an approved Outlet deal starts, the price of the item will automatically change to the deal price. When the deal ends, the price will change back to what it was before the promotion.
If you raise the price above the maximum deal price during your Amazon Outlet promotion, the deal will be cancelled, and your eligibility to participate in future Outlet deals may be affected.
To find the report, select Fulfilment from the Reports drop-down menu in Seller Central. The Outlet Deals report will be in the list on the left-hand side of the page under Sales. You can also access the report from the Manage Inventory Health page by clicking Check status in Outlet deals report under the price for submitted ASINs.
There are no additional fees for using Amazon Outlet. Standard fulfilment and referral fees still apply for participating ASINs. While Amazon Outlet can help reduce storage fees for units at the fulfilment centre, participation in Amazon Outlet does not guarantee that all fees will be waived during the deals time-period. The standard fulfilment and referral fees will not be waived or discounted unless explicitly stated at registration.
You can check your deal submission results, deal start and end dates, and deal status in the Outlet deals report.
There are several ways you can cancel an Outlet deal submission.
If you choose to cancel before Amazon completes its review:
If you choose to cancel after the deal begins:
Outlet deal discounts can be combined with discounts from other promotions that you are offering on that product at the same time, including vouchers, promotions, sale prices, business prices and giveaways. For example, if your Outlet deal offers a 50% discount on a £100 ASIN and you also have a 5% off voucher running at the same time for the same ASIN, the total discount would be £55 .
The Create Outlet deal button is a recommendation filter that will remain on the Manage Inventory Health page even if there are no deals currently eligible for Amazon Outlet.
Upcoming deals can be kept in a pending status if there is limited capacity on the Outlet deals page, even when the ASINs passes the original start date listed. Once a deal has been fully scheduled to start, the status of ASIN should change to “RUNNING” and the deal start and end dates will be updated.
The reasons for Amazon not approving an Amazon Outlet deal submission include but are not limited to the following:
Amazon may prevent you from canceling an Outlet deal for reasons including, but not limited to, the following:
Before looking for your ASIN on the Amazon Outlet page, confirm the status of your submitted deal by checking the Outlet deal report. If the status of the ASIN is Submitted or Ended, your ASIN will not appear on Amazon Outlet. If the status is Running, your ASIN should appear on Amazon Outlet.
To search for your ASIN on Amazon Outlet, select any applicable category of your product and look for your offer among the available deals. Search all applicable categories.
The placement of products on Amazon Outlet is based on customer preference.
If you still cannot find your deal, it may have been removed after approval for not meeting guidelines.
Your Outlet deal may be removed after approval for a variety of reasons, including but not limited to:
No, you may not limit the quantity for Amazon Outlet. However, you should not submit an ASIN for an Outlet deal if an increased sales velocity would not benefit your ASIN.
You can view the performance of your participating ASIN by tracking it during its deal runtime.
You can check the runtime of your deal through the Outlet deals report.
To ensure the price drops automatically on your deal’s scheduled start time, either pause or delete any automatic pricing rules you may have on your ASINs. Minimum deal prices that are set higher than the Outlet deal price can create issues with the automatic price drop and affect your ASIN's participation in Outlet deals. If the price fails to drop due to these pricing rules, or the price increases, the deal will be cancelled without notice.
To pause your pricing rule, go to the Pricing tab on Seller Central and select Automatic pricing from the drop-down list. Select Take action > Pause rule. You can resume a paused rule at any time by selecting Take action > Resume rule. To permanently delete a pricing rule, go to the Automate pricing homepage, then click Take action > Delete rule.
Amazon offers multiple options for your overstock or damaged inventory stored in Amazon’s European Fulfilment Network. Our services offer you multiple options for tapping into new income streams and avoiding additional storage costs or fees for returning or disposing of your unsold products. These services are designed to maximise value while minimising waste and reducing carbon footprint.
FBA’s value-recovery services can help you:
For more details, please visit the Value-recovery services page. Please check back regularly as the selection of programs will be expanding over time.