Transparency is an Amazon Brand Protection programme that prevents counterfeits from reaching customers through product serialisation. The programme also offers the option to print and apply Transparency labels in the form of tamper-evident seals. Sellers who own a brand can now protect their products from tampering, in addition to preventing counterfeit.
Transparency tamper-evident seals comply with Amazon’s safe factory seal requirements for hygienic and topical products. Please refer to the ‘Hygienic and topical products – packaging and sealing requirements’ Help page to learn more about the new requirements, the recommended guidelines, and examples of products with safe factory seals on them.
Transparency seals bear a unique code, which is scanned at listing and before shipment to customer. The code enables Amazon to verify each unit and guarantee that only genuine products reach customers. This means that in addition to ensuring that products are in pristine condition and untampered with, they are protected from being counterfeited.
To join Transparency, sellers will need to: