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This article applies to selling in: United Kingdom

Protection from tampering - Transparency tamper-evident seals

Transparency is an Amazon Brand Protection programme that prevents counterfeits from reaching customers through product serialisation. The programme also offers the option to print and apply Transparency labels in the form of tamper-evident seals. Sellers who own a brand can now protect their products from tampering, in addition to preventing counterfeit.

Transparency tamper-evident seals comply with Amazon’s safe factory seal requirements for hygienic and topical products. Please refer to the ‘Hygienic and topical products – packaging and sealing requirements’ Help page to learn more about the new requirements, the recommended guidelines, and examples of products with safe factory seals on them.

Transparency tamper-evident seals:


A complete solution that protects genuine products against manipulation

Transparency seals bear a unique code, which is scanned at listing and before shipment to customer. The code enables Amazon to verify each unit and guarantee that only genuine products reach customers. This means that in addition to ensuring that products are in pristine condition and untampered with, they are protected from being counterfeited.

What are the eligibility requirements for Transparency?

To join Transparency, sellers will need to:

  • Verify themselves as the brand owner of their products by enrolling their brand in Amazon Brand Registry
  • Apply Global Trade Item Numbers (GTIN), such as a UPC or EAN barcode on their products
  • Apply unique Transparency seals on every unit they manufacture

How to get started?

  • For sellers already enrolled in Transparency and who would like to elevate their protection to include this anti-tampering mechanism, please contact your dedicated Transparency representative.
  • Sellers, who are new to Transparency, should simply fill in this form, and a brand protection specialist will reach out to discuss your eligibility and help you get started.

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