Sell on Amazon Sign in
This article applies to selling in: United Kingdom

Wearable personal flotation equipment

Amazon’s policies require that certain safety products sold through Amazon meet specified certification standards. This material is for informational purposes and you should not take it as a substitute for legal advice. We encourage you to consult your legal counsel for any concerns about the laws and regulations concerning your product. This material only reflects the position at the date of writing and requirements across the EU and in the UK and may change – particularly in light of the developing position with Brexit. You should refer to current UK Brexit guidance about your products (see below) to learn more about changes that may affect you following the end of the transition period.

l. EU Requirements

To sell these products in the EU on Amazon, apply by submitting the following information to eu-life-safety-equipment@amazon.co.uk:

  • Your company name
  • Your vendor ID or seller ID
  • Your email address
  • Your phone number
  • A list of ASINs you are applying to sell
  • The country or countries where you would like to sell your product
  • Clear product image that displays model number, CE marking, safety instructions, and brand name
    Note: The language of the instructions must match the language of the country in which the product will be sold.
  • EC Declaration of Conformity, or EC type examination certificate that shows compliance to Directive 89/686/EEC, or Regulation (EU) 2016/425: Personal protective equipment
  • Text to be used in the product title and product description
    Note: The terms “life jacket” and “buoyancy aid” apply to different types of product. Use them accurately, to match to classification shown in each product’s certification.

You can find a list of NRTLs who might be able to help you with product certification on the Europe Compliance Solutions page.

Note: By applying to sell these products, you certify that all materials that you submit are true, authentic, and accurate. Amazon may remove your selling privileges for failing to meet these requirements.

ll. UK Requirements

Products first made available in the UK or EU on or before December 31, 2020 should comply with the EU requirements set out above. Products that are first made available in the EU or UK on or before December 31, 2020 can continue to circulate until they reach their end user and do not need to comply with the changes that take effect from January 1, 2021. You can retain evidence of when products were first made available in the UK or EU by keeping documents including contracts of sale, invoices and documents concerning the shipping of goods for distribution.

After the end of the Brexit transition period the in UK, different rules apply to goods you sell in: (1) Great Britain (England, Scotland and Wales) (“GB”); and (2) Northern Ireland (“NI”).

For products first made available in Great Britain (England, Wales and Scotland) after December 31, 2020, apply by submitting the following information to eu-life-safety-equipment@amazon.co.uk:

  • Your company name
  • Your vendor ID or seller ID
  • your email address
  • Your phone number
  • A list of ASINs you are applying to sell
  • The country or countries where you would like to sell your product
  • Clear product image that displays model number, UKCA marking, safety instructions and brand name
    Note: The language of the instructions must match the language of the country in which the product will be sold.
  • UK Declaration of Conformity, or EC type examination certificate that shows compliance to Regulation (EU) 2016/425 on Personal Protective Equipment(as amended by the Product Safety and Metrology etc. Amendment etc.) (EU Exit) Regulations 2019)

  • Text to be used in the product title and product description
    Note: The terms “life jacket” and “buoyancy aid” apply to different types of product. Use them accurately, to match to classification shown in each product’s certification.

Note: The UK Government has passed legislation which provides that for certain products (including PPE) CE marking will be accepted in GB until 1 January 2022, and that additional means of affixing the UKCA mark will be accepted until 1 January 2023. See the “BREXIT: UK Government Guidance” section below for more details on the new requirements and transitional measures.

You can find a list of NRTLs who might be able to help you with product certification on the Europe Compliance Solutions page.

Note: By applying to sell these products you certify that all materials you submit are true, authentic and accurate. Amazon may remove your selling privileges for failing to meet these requirements.

Images and definitions of wearable personal flotation equipment

Buoyancy aid – Level 50: Buoyancy aids at level 50 are recommended for use by swimmers in sheltered waters or by those doing watersports where help is close at hand. However, they do not have sufficient buoyancy to protect a person who is unable to help themselves. They are not designed to turn a person from a face-down position in the water.

Life jacket – Level 100: The level 100 life jacket is recommended for use in sheltered and calm waters. It may not have sufficient buoyancy to protect a person who is unable to help themselves and may not roll an unconscious person on to their back.

Life jacket – Level 150: The level 150 life jacket is for general use on coastal and offshore waters where a high standard of performance is required. It should turn an unconscious person on to their back and requires no subsequent action by the wearer to keep their face out of the water. Its performance may be affected if the user is wearing heavy and/or waterproof clothing.

Life jacket – Level 275: The level 275 life jacket is recommended for offshore use, primarily for extreme conditions and for those wearing heavy protective clothing that may adversely affect the self-righting capacity of lesser life jackets. As with the level 150, this life jacket is designed to ensure that the wearer is floating in the correct position with their mouth and nose clear of the surface of the water.

Sign in to use the tool and get personalised help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling on Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates