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Stores metrics

Stores insights provides detailed traffic and sales data to help you understand your Store's performance.

Stores insights provides the following metrics:

Metric Definition
Visitors

Total visitors to your Store within the selected date range, calculated based on daily unique users or devices. One visitor can visit more than one page, and they can visit your Store from more than one traffic source. The total visitors by page or source may sum up to a value larger than the total visitors by day to the Store or to the page.

Data is available from August 30, 2017.
Visits

Total visits to a page or from a traffic source within a single day. Each visitor can visit more than one page, and they can visit your Store from more than one traffic source.

Data is available from May 30, 2018.
Views

Number of page views.

Data is available from August 30, 2017.
Views/Visitor

Average number of page views per visitor.

Data is available from August 30, 2017.
Views/Visit

Average number of page views per visit.

Data is available from May 30, 2018.
Sales

Estimated total sales generated by Store visitors within 14 days of their last visit. Learn more about Sales.

Data is available from December 25, 2017.
Units sold

Estimated units purchased by Store visitors within 14 days of their last visit.

Data is available from December 25, 2017.
Orders

Estimated total orders placed by Store visitors within 14 days of their visit. Orders contain one or more units sold.

Data is available from April 15, 2018
Units/Order

Average units per order.

Data is available from April 15, 2018.
Sales/Order

Average sales per order.

Data is available from April 15,2018.
Sales/Visitor

Average sales per visitor.

Data is available from December 25, 2017.
Sales/Visit

Average sales per visit.

Data is available from May 30, 2018

Metrics are available by the following dimensions:

Dimension Definition
Date

Date of the visitor’s visit.

Data is available from August 30, 2017.

Page

The Store page by name. Data for deleted pages, if it exists, is aggregated as “deleted page.”

Data is available from August 30, 2017.

Traffic source

The traffic source from which the visitor arrived to the Store.

Data is available from December 25, 2017.

Stores insights provides a breakdown of metrics by traffic source. We categorize traffic sources as follows:

Traffic source Definition
Sponsored Brands Traffic from Sponsored Brands ads on Amazon
Amazon organic traffic Traffic originating from your brand link on Amazon product detail pages
Your tags Traffic originating from your Store's source tags. Create a source tag.
Other sources All other traffic sources not categorized

Traffic source data is available from December 25, 2017.

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