In order to participate in Vine, you must have a professional selling partner account registered in Amazon Brand Registry.
In addition, we do not allow participants in FBA onsite to participate in Vine.
Brand Registry requirement: Vine users need to be registered in Brand Registry and have enhanced brand tools feature access. If you do not have access to this feature, submit a case through our Contact Us page and a Brand Registry Support associate can assist you with this request.
FBA Onsite requirement: Vine users cannot participate or have participated in FBA Onsite in the past. We are hoping to be able to allow FBA Onsite sellers to participate in Vine in the future.
Permissions management: Some users of an account might not have access to Vine. If this is the case, reach out to the administrator of your Seller Central account for them to grant the appropriate Vine permissions which is visible under Settings > User Permissions > Manage Permissions > Advertising > Vine.