Sell on Amazon Sign in
This article applies to selling in: United Kingdom

Eligibility criteria for Prime Exclusive Discounts

Your Prime Exclusive Discount must meet all of these criteria:

  • Any product on which you offer a discount must be eligible for Prime delivery in all regions within the country. Prime Exclusive Discount is currently only available for FBA ASINs.
  • Any product on which you offer a discount must be in new condition.
  • Any product on which you offer a discount must have at least a three-star rating or no rating. Please note that these criteria may change for discounts specific to special events, such as Prime Day or Black Friday. .
  • The discount must be at least 10% off the non-member, non-promotional price (that is, Your Price or Sale Price, whichever is lower). Please note that these criteria may change for discounts specific to special events, such as Prime Day or Black Friday.
  • Not a restricted product or an offensive, embarrassing or inappropriate product.
  • Any product on which you offer a discount must comply with customer product reviews policies. To learn more, refer to Customer product reviews policies.
  • Any product on which you offer a discount must be compliant with pricing policies. For more information, go to Amazon Policy on Reference Prices.
  • The Prime Exclusive Discount price must be lower than the reference price (that is, List Price or Was Price). For more information, go to Reference Prices .
Note: If the product on which you offer a discount does not meet the above criteria, your discount will not be published.

Sign in to use the tool and get personalised help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling on Amazon


© 1999-2022, Amazon.com, Inc. or its affiliates