Sell on Amazon Sign in
This article applies to selling in: United Kingdom

Amazon Handmade: Product title best practices

Review your product titles to ensure your customers can search and easily find your products. Titles should be clear and succinct. Use short and simple words that describe the product as product titles. For details on how to edit your product titles, see Amazon Handmade: Edit product listings.

Title best practices

  • Use enough descriptive words to provide a complete idea of the product. For example, a well-optimised title for search is “Personalised brown ceramic 12oz coffee mug.” It covers all the product specifics in as few words as possible without going into the details.
  • 60 characters or less is recommended.
  • When adding additional detail such as colour, print, or description of the product, make it specific to the product rather than a general or a broad title.
  • Add Handmade or Handcrafted to the title so customers know this is a unique item made by hand.
  • You don’t need to add a lot of additional words to the title, rather add these in the section Search Terms. The Amazon search engine will include both your title and search terms automatically, so no need to replicate.

Good title examples

  • Sterling Silver Cactus Stud Earrings
  • Handmade Rose Gold Bar Earrings - Rose Gold Stud Earrings -Tiny Bar Studs Simple Bar Studs
  • Personalised Bangle Bracelet Birthstone Names
  • Personalised Gift 8oz Scented Candle - Custom gift ready to ship within 3 days, made with 100% Natural Soy Wax.
  • Murwall Floral Peonies Wall Decal, Peony Bouquet Flowers Removable Peel and Stick Wall Sticker

Product titles to avoid

  • Avoid titles that are too long and detailed. Instead, add keywords to Search Terms instead of the title. Example: “Remember going to the beach as a kid? Photo frame with seashells – great mother’s day birthday best friends daughters sisters mom beach decor”
  • Avoid titles that are too vague. Describe the product in enough detail so it does not sound vague or generic. Example: “USA Map Photo.”

Sign in to use the tool and get personalised help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling on Amazon

© 1999-2022,, Inc. or its affiliates