If you don't have access to this feature, you have not been identified as a Seller who meets these criteria as defined by the Amazon Brand Registry. If you believe that you do fit these criteria, please contact Seller Support.
The Alternative Purchase report shows Brand Owners which products Amazon customers (in aggregate) most frequently purchased on the same day that they viewed, but did not purchase, the Brand Owners’ products. This allows Brand Owners to quickly see what products are most commonly purchased instead of their products to analyse product differentiation and portfolio mix opportunities.
The Alternative Purchase report shows the top 5 products that were most frequently purchased instead of the Brand Owner's products, along with the percentage of time each of the top 5 products was the alternative product of choice during the reporting range selected by the user.
The report shows all of the products associated with brands that the Brand Owner has successfully registered with the Brand Registry. Products not associated with the Brand Owner only appear in the report if they are one of the top 5 products purchased instead of one of the Brand Owner’s products.
Yes, Brand Owners can search for a specific product or set of products by using the ASIN search box at the top of the report. The ASIN search box supports searches for up to 500 ASINs at a time, with either a space or comma separating each ASIN.