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This article applies to selling in: United Kingdom

Slime and Magnetic putty

Amazon’s policies require that certain slimes and magnetic putties sold on the Amazon website meet specified certification standards. In order to sell these products on Amazon, you must apply by submitting the following to

  1. Company name
  2. Seller ID/Vendor ID
  3. Email address
  4. Phone number
  5. List of Slime or Magnetic Putty ASINs that you are applying to sell
  6. For each Slime or Magnetic Putty ASIN that you wish to list, provide product images showing:
    • Product name or model number.
    • CE marking.
    • Name and address of the manufacturer or EU-based importer (if the manufacturer is based outside the EU).
  7. EC Declaration of conformity, which can be obtained from the brand owner or official importer of the products in the EU.

Product Certification Requirement
Slime, Magnetic Putty Directive 2009/48/EC on the safety of toys

You can find a list of external consultants who might help you with questions regarding regulatory requirements on the Europe Compliance Solutions page

What is Slime?

Toy slime is a viscous, squishy and oozy material, made from a mixture of silicone polymers and chemicals, including boric acid. Powdered fillers and dry pigments (glitter, dyes) might also be added to change the visual aesthetics of the product.

What is magnetic putty?

Magnetic putty is a toy based on silicone polymers that have unusual physical properties. It bounces, but it breaks when given a sharp blow, and it can also flow like a liquid. Unlike other putty toys, magnetic putty contains ferric substances, which give it magnetic qualities.

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