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This article applies to selling in: United Kingdom

Slime and Magnetic putty

Note: This material is for informational purposes and you should not take it as a substitute for legal advice. We encourage you to consult your legal counsel for any concerns about the laws and regulations concerning your product. This material only reflects the position at the date of writing, and requirements across the EU and in the UK may change – particularly in light of the developing position with Brexit. You should refer to current UK Brexit guidance about your products (see below) to learn more about changes that may affect you following the end of the transition period.

I. EU requirements

Amazon’s policies require that certain slime and magnetic putty sold through the Amazon website meet specified certification standards. In order to sell these products on Amazon, you must apply by submitting the following to child-safety@amazon.co.uk .

  1. Company name
  2. Seller ID/Vendor ID
  3. Email address
  4. Phone number
  5. List of Slime or Magnetic Putty ASINs you are applying to sell
  6. For each Slime or Magnetic Putty ASIN you wish to list, provide product images showing:
    • Product name or model number.
    • CE marking.
    • Name and address of the manufacturer or EU-based importer in case the manufacturer is based outside EU.
  7. EC Declaration of conformity, which can be obtained from the brand owner or official importer of the products in EU.

Product Certification Requirement
Slime, Magnetic Putty Directive 2009/48/EC on the safety of toys

You can find a list of external consultants who might help you with questions regarding regulatory requirements on the Europe Compliance Solutions page

II. UK requirements

Amazon’s policies require that certain slimes and magnetic putties sold on the Amazon website meet specified certification standards.

Products first made available in the UK or EU on or before December 31, 2020, should comply with the EU requirements set out above. Products that are first made available in the EU or UK on or before December 31, 2020, can continue to circulate until they reach their end user and do not need to comply with the changes that take effect from January 1, 2021. You can retain evidence of when products were first made available in the UK or EU by keeping documents including contracts of sale, invoices, and documents concerning the shipping of goods for distribution.

After the end of the Brexit transition period in the UK, different rules apply to goods you sell in: (1) Great Britain (England, Scotland, and Wales) (“GB”); and (2) Northern Ireland (“NI”).

For products first made available in GB after December 31, 2020, you must apply by submitting the following to child-safety@amazon.co.uk.

  1. Company name
  2. Seller ID/Vendor ID
  3. Email address
  4. Phone number
  5. List of Slime or Magnetic Putty ASINs you are applying to sell
  6. For each Slime or Magnetic Putty ASIN you wish to list, provide product images showing:
    • Product name or model number.
    • UKCA marking.
    • Name and address of the manufacturer or UK-based importer (if the manufacturer is based outside the UK.
  7. Declaration of conformity, which can be obtained from the brand owner or official importer of the products in the UK.

Product Certification Requirement
Slime, Magnetic Putty UK’s Toys (Safety) Regulations 2011/1881

You can find a list of external consultants who might help you with questions regarding regulatory requirements on the UK Compliance Solutions page.

Note: The UK Government has passed legislation which provides that for certain products (including products covered by the Toy Safety Regulations) CE marking will be accepted in GB until January 1, 2022, and that additional means of affixing the UKCA mark will be accepted until January 1, 2023. See the "Brexit: UK Government guidance" section below for more details on the new requirements and transitional measures.

Northern Ireland

Please note that different rules will apply in NI compared to GB as a result of the Northern Ireland Protocol. In particular for products first made available in NI after December 31, 2020:

  • You should ensure that products meet EU requirements and that you use the CE mark.
  • You are an importer if you are established in the EU or NI and you sell products from a country outside of the EU and NI (including from GB) into NI. Products sold in NI should be marked with details of any EU or NI based importer.
  • Authorised representatives can be based in NI or the EU. From July 16, 2021, new rules come into force under EU Regulation 2019/1020 and some businesses may need to appoint a responsible person in the EU or NI to carry out compliance functions (if there is no other entity in the supply chain who is able to carry out the functions). Further guidance on the new rules will be made available by the UK Government.
  • If you are using a UK body to carry out mandatory third-party conformity assessment, you will need to apply a UKNI marking as well as a CE mark to products placed in NI from January 1, 2021. Goods with the CE and UKNI marking cannot be sold in the EU. You do not need to use the UKNI marking if you self-certify compliance or use an EU body to carry out a mandatory third-party assessment.
  • “Qualifying Northern Ireland goods” will be able to be sold in GB with the CE mark. The UK Government is issuing guidance on how this will work.

Brexit: UK Government guidance

The UK Government has released guidance on selling products in GB and NI after Brexit. This guidance provides information for manufacturers, importers, and distributors regarding compliance requirements from January 1, 2021, including on:

  • whether you need to change your conformity assessment;
  • when and how to use the UKCA mark;
  • requirements for technical documentation and a specific Declaration of Conformity for products sold in GB;
  • appointing an authorised representative or responsible person in the UK;
  • whether your legal responsibilities will change as a result of Brexit;
  • whether you need to provide GB importer information, and methods for doing this (including transitional arrangements until the end of 2022);
  • how to deal with existing stock;
  • what documentary evidence is required to show that products have been placed in the UK or EU before the end of the transition period; and
  • specific rules for selling products in NI.

We encourage you to review this guidance, alongside any other specific UK Government guidance that applies to your product. You should consult your legal counsel if you have questions about how the laws and regulations apply to your products from January 1, 2021.

The Brexit guidance can be found here:

What is Slime?

Toy slime is a viscous, squishy and oozy material, made from a mixture of silicone polymers and chemicals, including boric acid. Powdered fillers and dry pigments (glitter, dyes) might also be added to change the visual aesthetics of the product.



What is Magnetic putty?

Magnetic putty is a toy based on silicone polymers that have unusual physical properties. It bounces, but it breaks when given a sharp blow, and it can also flow like a liquid. Differently to other putty toys, magnetic putty contains ferric substances, which give it magnetic qualities.



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