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This article applies to selling in: United Kingdom

FBA New Selection programme

Starting April 1, 2020, participants in the FBA New Selection programme can qualify to get free monthly storage, free removals and free returns processing on eligible ASINs that are new to FBA across Amazon’s European marketplaces – United Kingdom, Germany, France, Italy and Spain. In addition, participants who are new to FBA can qualify to get an £80 discount on Amazon Partnered Carrier shipping.

If you want to participate, you must enrol in the programme. After you enrol, Amazon will determine whether you qualify for the fee waivers based on the eligibility criteria below. (Participants in the monthly storage and removal fee promotion ending March 31, 2020, are included automatically in the new programme.)

By participating in the FBA New Selection programme, you agree to the terms and conditions below.

Important: Enrol now

Programme details

  • Limited to new-to-FBA parent ASINs: Sellers enrolled in the programme can take advantage of the fee waivers on up to 500 parent ASINs that are new to FBA across Amazon’s European marketplaces – United Kingdom, Germany, France, Italy and Spain. The 500-parent-ASIN limit will be reset annually on January 1.
  • Free monthly storage: No monthly storage fees for the first 50 units of each new parent ASIN for 90 days after the first unit is received at an Amazon fulfilment centre. If you are not in the Pan-European FBA programme, you will receive this benefit based on the first country in which you send units of your new ASIN to a fulfilment centre. Sellers in Pan-European FBA can send inventory to fulfilment centres in any of the Amazon European marketplaces and get the monthly storage fee waived for the first 50 units combined across these marketplaces.
  • Free removals: Sellers can remove any of these first 50 units within 180 days after the first inventory-received date with no FBA removal fees.
  • Free returns processing for four product categories: For Clothing & Accessories, Shoes & Bags, Jewellery and Watches, Amazon will waive return processing fees for up to 50 units of each parent ASIN. Returned items must be received at a fulfilment centre within 120 days of the first inventory-received date.
  • £80 inbound transportation charge discount (new FBA sellers only): For eligible sellers who are new to FBA and who enrol in the FBA New Selection programme, we will waive the first £80 in inbound transportation charges through the Amazon Partnered Carrier programme. ASINs do not have to be new to FBA to get this discount.

Seller eligibility

Professional sellers with no inventory storage limit, in accordance with the FBA inventory storage limits policy , will be eligible to receive programme benefits.

When the programme starts April 1, 2020, Amazon will review the storage limit status of sellers who have enrolled in the program to see if they meet the eligibility requirements. For sellers who enrol after April 1, Amazon will assess their eligibility at the time of enrolment.

The eligibility status of enrolled sellers will be updated on January 1, April 1, July 1 and October 1 each year, based on their storage limit status. Once an enrolled seller is confirmed as eligible for the programme, that seller will remain eligible until the next January 1 assessment even if their storage limit status changes before that date. However, enrolled sellers who have a storage limit as of the next January 1 assessment will be removed from the programme.

Sellers who have enrolled but who are not eligible to receive programme benefits because they have a storage limit will become eligible on the next quarterly assessment date if they no longer have a storage limit at that time.

Enrolled sellers must be eligible for the programme on the date that their first new-to-FBA ASIN is received at the fulfillment centre in order for that ASIN to qualify for the programme's free monthly storage, free removals, and free return processing benefits.

ASIN eligibility

Only standard-size ASINs are eligible for the programme.

Parent ASINs must be new to FBA across Amazon European marketplaces (United Kingdom, Germany, France, Italy and Spain).

ASINs in Media categories and used items are not eligible. Media categories are Books, DVDs, Music, Software & Computer/Video Games, Video, Video Game Consoles and Video Game Accessories.

To be eligible for free returns processing, an ASIN must be in the Clothing & Accessories, Shoes & Bags, Jewellery or Watches category.

Tip: Use our product search tool to see if your ASIN is new to FBA across Amazon’s European marketplaces.

For more details, refer to the Programme terms and conditions section below.

Frequently asked questions

Am I limited to sending 50 or fewer units to fulfilment centres?

No, you can send in as many units as you like. However, only the first 50 units of each eligible ASIN that are received at fulfilment centres will qualify for the fee waivers.

If I create more than 500 new-to-FBA parent ASINs, can I remove some from my eligible ASINs list?

No, only the first 500 new-to-FBA parent ASINs that you create will qualify for the fee waivers. Any new ASINs you create after the first 500 will not qualify. However, the 500-parent-ASIN limit will be reset on January 1 each year.

I am a new FBA seller. If my first inbound shipment charge is less than £80 , will the rest of the discount be applied to later shipments?

Yes. We will waive the first £80 in Amazon Partnered Carrier inbound shipment charges for sellers new to FBA. For example, if a discount of £70 is applied to your first shipment, the inbound transportation charge for your second shipment will be discounted by £10. The discount applies only to inbound shipment charges through the Amazon Partnered Carrier programme.

Can I test an ASIN in one European marketplace if it already exists in a different one?

No. ASINs you create must be new across all Amazon European marketplaces – United Kingdom, Germany, France, Italy and Spain – to be eligible for this promotion. ASINs that already exist and are sold through FBA in another European marketplace are not eligible for this promotion.

Can I test a new ASIN in two countries, for example in the UK and Germany?

Sellers who participate in the Pan-European FBA programme can test an ASIN across European marketplaces at one time. However, sellers who do not participate in the Pan-European FBA programme can test an ASIN in only one European marketplace. In either case, the ASIN must be new to FBA in all five of Amazon’s European marketplaces.

If my ASINs are EAN exempt or do not have an EAN number, will they still qualify for the promotion?

Yes, if the created ASINs meet all the eligibility criteria and adhere to the ASIN creation policy, they will qualify to get the benefits.

Programme terms and conditions

The English version of these terms and conditions is the definitive legal version. Translations into German, French, Italian, Spanish, Chinese, Japanese and Korean are available for your ease of reference only.

The following terms and conditions (these “Terms”) supplement the Amazon Services Europe Business Solutions Agreement, including the FBA Service Terms, and govern your participation in the FBA New Selection Programme(the " Programme"). Unless otherwise provided in these Terms, all capitalised terms are as defined in the BSA and the FBA Service Terms. By participating in the Programme, you agree to these Terms.

  1. The Programme starts on April 1, 2020 and is available in the Amazon European marketplaces of the United Kingdom, Germany, France, Italy and Spain.
  2. Only Professional Sellers are eligible for the Programme. Your participation in the Programme is subject to Amazon’s approval.
  3. ‘Eligible Sellers’ means: Professional sellers who have no storage limit, in accordance with the FBA inventory storage limits policy.
  4. ‘Eligible ASIN’ means one of the first 500 ASINs you create for FBA after you are enrolled in the Programme that is:
    1. New to FBA across Amazon European marketplaces (United Kingdom, Germany, France, Italy and Spain);
    2. A parent ASIN not offered by other FBA sellers;
    3. Not a Media Product or used item;
    4. Standard size ; and
    5. Received at an Amazon fulfilment centre after the Programme start date April 1, 2020.
  5. To be eligible for free returns processing, an ASIN must be in the clothing, jewellery, luggage, shoes, bags, or watches category and meet the Eligible ASIN criteria specified above.
  6. The Eligible ASIN limit (500 parent ASINs) will be reset January 1 each year.
  7. Eligible ASINs exclude:
    1. New child ASINs created under a parent ASIN that already exists on FBA;
    2. Oversize products, and
    3. Media and used items.
  8. Seller must be enrolled in the Programme before an ASIN’s first inventory-received date at an Amazon fulfilment centre for the ASIN to qualify for monthly storage, removal and return processing fee waivers.
  9. To be eligible for the discount on the inbound shipment charge, sellers must:
    1. Be new to FBA (have not sent inventory to FBA in the past);
    2. Send their first shipment to a fulfilment centre centre after April 1, 2020;
    3. Be enrolled in the FBA New Selection programme before sending their first shipment to a fulfilment centre ; and
    4. Use an Amazon Partnered Carrier to send their shipment to a fulfilment centre .
  10. For each Eligible ASIN, FBA will waive monthly storage fees for the first 50 units received at Amazon fulfilment centre , for up to 90 days after the first inventory-received date. Sellers can remove of any of those first 50 units within 180 days after the first inventory-received date, with no FBA removal fees.
  11. For Clothing & Accessories, Shoes & Bags, Jewellery and Watches only, FBA will waive return processing fees for up to 50 units of each eligible parent ASIN. Returned items must be received at a fulfilment centre within 120 days of the first inventory-received date.
  12. A parent ASIN and variations of it (child ASINs) are considered one ASIN for determining the first 50 units of each eligible ASIN.
  13. Amazon may change or cancel the Programme at any time by giving you 30 days' prior written notice.
  14. Participation in the Fulfilment by Amazon Programme is subject to the FBA Service Terms and policies in the BSA. These Terms will terminate automatically upon any termination of the BSA or the FBA Service Terms.
  15. You acknowledge that storing units in an additional country to your home marketplace country will trigger additional VAT obligations for your business and may trigger other reporting requirements such as Intrastat. You will be responsible for the collection and payment of your taxes together with the filing of all relevant returns where required.
Last updated: March 16, 2020
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