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This article applies to selling in: United Kingdom

Price per Unit requirements

We have implemented new data requirements for price per unit (PPU) information to deliver an accurate and consistent experience for customers. This requirement affects new and existing listings. Customers use PPU information to compare and evaluate products during their shopping experience. In addition, PPU information is required by law for many products.

Unit count includes a value such as unit_count of 5, and a type such as unit_count_type of count, gram, metre, millilitre or square metre. We provide the PPU information for certain products to customers based on this unit count information.

The product types listed in the PPU product types table are required to include the unit_count and unit_count_type attributes. Product updates will show errors for ASINs that do not follow these PPU requirements.

For certain product types, ASINs without unit_count information or with incorrect values in the unit_count_type attribute have to be updated within a certain time period that is shown in the Listing Quality dashboard. After this period has passed, certain listings (see details in the PPU product types table) that do not contain the above-mentioned attributes will no longer be shown in search. These search-suppressed ASINs will then be available under Fix Your Product (FYP).

The scope of this change includes any product-level data submissions, whether through Excel templates, Seller Central (under Manage Inventory > Edit > Vital information) or XSD feeds.

The unit_count_type attribute will be restricted to the following units:

Item Sold By Examples UK DE FR IT ES
Weight coffee beans; sculpting material gram gramm gramme grammo gramo

adhesive tape; thread

metre meter mètre metro metro
Volume paint; soft drinks millilitre milliliter millilitre millilitro mililitro
Area gift wrap; tiles square metre quadratmeter mètre carré metro quadrato metro cuadrado
Count drinking cups; writing instruments count stück unité unità unidad

For products that are consumed by volume, weight, length or area, provide as a unit_count the net quantity that would be shipped to a customer who orders one ASIN, such as a 12-pack of 330 millilitre bottles of water = 3960, vs. a single 330 millilitre bottle = 330. For products consumed as individual units, provide the total number of units, such as a pack of 4 light bulbs = 4. For sets of non-identical items, such as a hairbrush and hair colour in a single product, enter 1 count. For products that come in pairs, such as a pair of socks, enter the number of pairs.

The requirement applies to all products in the PPU product types table.

Frequently asked questions

What is Price per Unit (PPU)?

PPU helps customers compare prices among products. A few examples are provided below:

How does PPU get displayed?

To display PPU, the unit_count attribute must be filled in correctly. Thereafter, an automated system decides whether PPU should be displayed. For example, if the product is a ‘Car_seat’, the system does not display PPU. However, if the product is ‘Coffee’, the system does display PPU. We constantly review these rules based on customer feedback.

Generally, PPU is displayed in kg for weight and l for volume. However, in certain cases, based on customer feedback, we might choose to display in 100 ml/100 g where customers do not use the higher units of measure, such as kg/l, while shopping. For example, face creams in Beauty or herbs in Grocery.

What should I enter for bundles that consist of different products, such as dishware sets, where PPU may not be relevant?

If a product is a set of different products, enter unit_count = 1 and unit_count_type = count.

Should I provide a value for the attribute number_of_items if I provide a value for unit_count attribute?

Yes. While number_of_items might be an optional attribute for some products, please provide a value if your product is a multipack with identical products. This will ensure that product detail page is configured correctly. If you selected ‘count’ as value for the unit_count_type, the values in unit_count and number_of_items should be the same. However, if you selected another unit_count_type, the values in unit_count and number_of_items might differ. For example, 3 rolls of tape 2 metres each should have number_of_items = 3, unit_count = 6 and unit_count_type = metre.

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