Vine is a customer review programme that enables Amazon selling partners to put their products in the hands of Amazon reviewers that Amazon has invited to participate in Vine. These reviewers (called Vine Voices) were selected for their ability to post insightful reviews on their Amazon purchases. For more information about the programme, go to Vine on Seller Central under Advertising > Amazon Vine.
Eligible selling partners can access Vine in Seller Central via the Advertising tab. They will be able to enrol and make their eligible offers available to Vine Voices straight away. During enrolment, selling partners can select the entire family or a limited subset of variations for each enrolment. Vine Voices will immediately be able to request a unit of the enrolled product and to post their review after they receive it.
Most selling partners who have a professional selling partner account and are brand representatives in the Amazon Brand Registry can participate in Vine.
Refer to the Vine Selling Partner Eligibility page for more information about selling partner eligibility.
Refer to the Vine Selling Partner Eligibility page for more information regarding programme restrictions.
In order for an offer to be eligible for Vine, we request that the selling partner has to be a brand representative for the product registered with the Amazon Brand Registry. Refer to ‘What are the eligibility criteria for participation in Vine?’ for more details about selling partner eligibility. Offers need to be FBA offers with available inventory or non-adult products with fewer than 30 reviews already published on the product detail page. In addition, the enrolled products need to have an image, a description and a title, and be classified under a browse node to be eligible for Vine.
We are dedicated to protecting the anonymity of our population of Vine Voices and will not share their contact information with any selling partner. In order to avoid disclosing information on the Vine Voices, we need to fulfil the units requested by Vine Voices via FBA.
No, we bill you for the enrolment after the publication of the first Vine review.
There is a limit to the total number of active enrolments that you can have. When you enrol an ASIN in Vine, it counts towards this limit and remains active unless cancelled (with no orders) or concluded. Enrolments conclude after the lesser of 90 days from enrolment (or scheduled start date, if set), or if all units have been reviewed. If you have reached the active enrolment limit, you will need to wait until one of your active enrolments is concluded before enrolling another ASIN in Vine.
Most enrolment errors will generate a message that specifies why you cannot complete the enrolment. Your product might not have any eligible FBA offer, might be missing an image, or might simply be ineligible for Vine. Refer to the Vine errors page.
Claimed Vine units will be identifiable in your various orders and business reports with a price of 0 and you will see that these customers will not have a name. This is the expected behaviour because we are preserving the anonymity of Vine Voices.
There is no deadline for Vine Voices to write reviews for the products that they receive through Vine. We track our Vine Voices’ active participation in the programme, and they may be removed from Vine if they do not meet our participation criteria.
No, we cannot guarantee that reviews will be posted for all enrolled units and cannot return any product to you. Our commitment in accordance with the terms and conditions is to do our best to distribute the inventory.
As per our terms and conditions, we prohibit any contact between Vine Voices and selling partners other than for the purpose of regular customer support. You should not request a Vine Voice to contact you directly, nor should you attempt to contact them to talk about their reviews or their participation in the programme, or to try to have them review other products you sell. We do not provide Vine Voices’ addresses or other personal information in order to respect their privacy. Any attempt to contact Vine Voices will lead to an investigation and potential revocation of your selling partner account.
If the review is within the Amazon Community Guidelines, we will not remove it.
If you want to report a review that does not comply with the Amazon Community Guidelines, refer to the Amazon Community Guidelines for more details.
Vine does not support bundling or splitting of ASINs/case-packs.
The units remain available to be sold as FBA units.
Vine enrolments are temporarily free; we display an enrolment fee of 0 at the time of enrolment. Enrolment made during the free promotional period will not be billed. As soon as the promotion ends, we will communicate the enrolment fee during the enrolment process in the Enrolments Detail page and by asking your confirmation to pay the enrolment fee.
Because the inventory available on Vine-enrolled offers remains available for customers to purchase, we will not waive fees on such units, whether they end up being requested by Vine Voices or by regular customers.
Vine Voices are provided with a link to the product detail page and will view the product in the same way as any other Amazon customer.
Reviews cannot be moved from an ASIN to another, even if the reviewer made a mistake and posted their review on the wrong detail page.
To cancel your Vine enrolment, access your Vine application in Seller Central, and then click the details button on the Vine dashboard. Click Cancel or Stop. You will be able to cancel before the Voices claim your item and stop the enrolment after the first Voice has claimed one of your items. Stopping the enrolment will ensure that no additional unit will be claimed by Vine Voices, but it does not guarantee that reviews will not be published.
Each ASIN can only be enrolled in Vine once in that ASIN’s lifetime, meaning that you cannot re-enrol the ASIN after cancelling its enrolment.