Title requirements apply to all non-media products on all of Amazon’s worldwide marketplaces.
The four criteria that could cause a non-media product to be search-suppressed are:
Failure to comply with these requirements may cause a product to be suppressed from Amazon search results.
You may notice that different title lengths are listed in our category-specific style guides. These are guidelines based on the preferred, typical title style for product listings in that category.
Good title quality is a key factor to ensuring a positive customer experience on Amazon. Below are additional tips for improving the quality of your titles. We will only search-suppress products with titles that violate one of the four requirements listed above, but we strongly encourage adherence to the following title standards:
In Variation Relationships, only the title of the parent ASIN is shown on the detail page. The title for the selected child ASIN will appear once the ASIN is added to the customer's cart, so it is important to include the variation attributes like size and colour in the title for the child ASIN.
Our research shows that customers scan-read results, meaning that titles don’t need to contain the exact phrase that customers are searching for in order to catch their eye. Longer titles are also harder to read than shorter titles, so the longer your title is, the more you risk losing your customer’s attention.
Think about a physical product on a supermarket shelf. Its title is simple and to the point. You only have a moment to catch the eye of a passing shopper. With online titles on Amazon, there’s no need to go on and on. Simply put, the title should reflect what is on the physical packaging of a product:
Ensure that your brand name is entered in the brand name field. If it contains a prohibited character, that character will be exempt from title requirements. Our aim is to keep titles free from characters such as !, ©, ™, or ®, but they may appear in the brand byline that appears on detail pages and in search results.
We recommend that you begin a title with the product’s brand name in addition to ensuring the brand name field is populated. We have systems in place to add the brand name to the beginning of the title if it is missing, but providing it in the title ensures that it won’t be omitted due to unexpected issues.
If your product is a generic brand with no brand name, you don’t need to state a brand name in its title. Instead, enter the word "generic" in the brand name field.
No, not at this time.
Go to the Manage Inventory page and click Suppressed to see your suppressed listings.
You can contact Seller Support to request a title correction if the other seller has not corrected it.
Yes. Title requirements are the same across FBA, SFP, and MFN.
Refer to your category style guide. We recommend that model numbers should appear in titles for some categories, but not all of them.
We don’t want to prohibit characters that might legitimately be part of a media product’s title. For example, book and movie titles commonly contain these characters.