Subscribe & Save

Subscribe & Save allows Amazon customers sign up for recurring and scheduled deliveries of products that they use frequently (“Subscriptions”).

Subscribers get a base discount on their deliveries, which is funded by you as the seller. You can choose from three base funding options: 0%, 5% or 10%. Customers who receive three (applicable to France, Italy and Spain Amazon sites) or five (applicable to Germany and UK Amazon sites) or more subscribed products in one delivery scheduled for the same day, as determined by the customer, get an additional 5% discount that may be funded by Amazon.

To learn more about programme benefits, go to Subscribe & Save .

Sellers and offers participating in Subscribe & Save must meet certain eligibility requirements. Amazon reserves the right to change the conditions of the Subscribe & Save programme, including eligibility requirements and discounts.

To participate in the programme, you must have a seller account in good standing.

Amazon uses the following criteria to determine product eligibility, irrespective of fulfilment type:

• Replenishable products (such as vitamins, skincare products, shampoo)
• Sufficient historic in-stock rate
• Not in a restricted product category
• Average selling price
• The offer is buyable and in stock
• Sufficient order performance (as defined in our order performance programme policy)
• Free domestic shipping
• Average delivery promise for domestic shipments < 5 days

For your Subscribe & Save offer to appear for a product, your standard offer must be the Featured Offer. For more information on how the Featured Offer is calculated, go to Featured Offer.

Customers who receive three (applicable to France, Italy and Spain Amazon sites) or five (applicable to Germany and UK Amazon sites) or more subscribed products in one delivery scheduled for the same day, as determined by the customer, get an additional 5% discount that may be funded by Amazon.

Find the following examples for Germany and UK:

Seller funded at 0%

Four subscribed products scheduled for the same delivery date earn customers no discount. Five or more subscribed products scheduled for the same delivery date earns a 5% discount (funded by Amazon) ).

Seller funded at 5%

Four subscribed products scheduled for the same delivery date earn customers a 5% discount. Five or more subscribed products scheduled for the same delivery date earn a 5% discount (funded by you), plus an additional 5% discount (funded by Amazon), unlocking customer savings of 10%.

Seller funded at 10%

Four subscribed products scheduled for the same delivery date earns customers a 10% discount. Five or more subscribed products scheduled for the same delivery date earns a 10% discount (funded by you), plus an additional 5% discount (funded by Amazon), unlocking customer savings of 15%.

Seller vouchers and promotional discounts are added to Subscribe & Save discounts. For example, if you run a Lightning Deal on a product in Subscribe & Save, you must provide the programme discount in addition to the deal price.

To ensure a great customer experience, the programme discount will be applied based on the lowest price you offered when we process their recurring subscription orders for the relevant product.

Seller performance reviews are ongoing in order to ensure a positive Amazon customer experience. When evaluating performance, we consider criteria such as your ability to maintain sufficiently high inventory levels to meet subscriber demand, customer feedback, Subscribe & Save order cancellations and delivery performance. Poor performance metrics may affect your ability to participate in the programme and products failing to meet the criteria may be removed from the programme.

You can view your Subscribe & Save orders in the Transaction view of the Payments report page. You can go to Manage products to access your performance dashboard and review the following metrics for weekly, monthly, quarterly and yearly schedules:

• Shipped units: The number of units for shipped subscription orders over a given time period.
• Shipped revenue: The sum of your revenue from shipped subscription orders over a given time period.
• Subscriptions count: The number of subscriptions that are active at the end of the time period.
• Not delivered due to out of stock ASINs: The percentage of your units that weren’t delivered because the ASINs were out of stock.
• Lost revenue due to out of stock ASINs: The sum of incremental revenue that could have been generated if your products weren’t out of stock.
• Average revenue per customer: A comparison of your average revenue from subscribers versus non-subscribers.

You can also get these performance metrics at the ASIN level by using the search option on the dashboard. You can search up to 20 ASINs at a time.

You can access detailed Subscribe & Save performance reports including the out of stock rate, sales price, discount and units shipped for the trailing four weeks in the Amazon Fulfilment Reports section. Use the forecasting report to decide how many units will be required to fulfil subscriptions for any Subscribe & Save offer up to eight weeks in advance. Use the performance report for details such as how many programme items have shipped and the percentage of orders that were missed due to a lack of inventory.

For more information, go to Subscribe & Save performance report and Subscribe & Save forecasting report.

Customer orders for Subscribe & Save products may be allocated at Amazon’s discretion to one or more sellers. Your participation in the Programme does not guarantee that any Subscribe & Save order will be placed with you. Customers may cancel Subscribe & Save subscriptions at any time.

• Subscribe & Save dashboard
• Performance report
• Forecasting report

Subscribe & Save

• Manage Subscribe & Save products
• Manage user permissions for Subscribe & Save
• Subscribe & Save Coupon

• Manage Subscribe & Save products
• Manage user permissions for Subscribe & Save
• Subscribe & Save voucher