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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

2 votes
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A-z scams
by Seller_QWWKBrsPchf3F

hi all, what do we do about customers that take the Mickey?

Customer stated parcel was not delivered. About £50 worth

Customer opened an a-z and was refunded.

Upon checking the tracking the parcel has been delivered.

I appeal the a-z and send proof of tracking and amazon denied the case.

What on earth is wrong with them? How hard is it to check the tracking which was provided on the order and on the appeal.

Any help appreciated

10 votes
0 votes
561 views
32 replies
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Problem with listing
by Seller_6WAZLizuQAigJ

Hi everyone,

I’m hoping someone from Amazon Seller Support or the community can help me here.

I’ve now tried 10+ times to list a seamoss product under my registered brand. Each time, the listing is created, submitted successfully, and marked as “in progress” — but shortly after, it vanishes completely. No error messages, no suppression notice, nothing in my catalog or inventory. It’s as if it never existed.

I’ve double-checked everything: compliance, listing policy, category approvals — all in line. Still, the listing disappears without a trace.

This is becoming incredibly frustrating as I am a brand owner and this is now a constant issue whenever I try to list this product.

Can someone from Amazon please escalate this or guide me to a solution? I’m losing time, money, and trust in the platform.

Anyone else experienced this?

0 votes
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3 views
2 replies
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Listing problem
by Seller_6WAZLizuQAigJ

Hi everyone,

I’m hoping someone from Amazon Seller Support or the community can help me here.

I’ve now tried 10+ times to list a seamoss product under my registered brand. Each time, the listing is created, submitted successfully, and marked as “in progress” — but shortly after, it vanishes completely. No error messages, no suppression notice, nothing in my catalog or inventory. It’s as if it never existed.

I’ve double-checked everything: compliance, listing policy, category approvals — all in line. Still, the listing disappears without a trace.

This is becoming incredibly frustrating as I am a brand owner and this is now a constant issue whenever I try to list this product.

Can someone from Amazon please escalate this or guide me to a solution? I’m losing time, money, and trust in the platform.

Anyone else experienced this?

“@AmazonModerators – I understand tagging isn’t possible here, but I’d really appreciate if a moderator could review this issue.”

0 votes
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1 view
0 replies
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I didn't recieve my GTIN exemption
by Seller_6KTBLxNKNFWBH

I placed an acknowledgement for a GTIN twice but I didn't receive any exemptions back.

0 votes
0 votes
2 views
0 replies
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Listing going to fix listing
by Seller_6WAZLizuQAigJ

Hi everyone,

I’m hoping someone from Amazon Seller Support or the community can help me here.

I’ve now tried 10+ times to list a seamoss product under my registered brand. Each time, the listing is created, submitted successfully, and marked as “in progress” — but shortly after, it vanishes completely. No error messages, no suppression notice, nothing in my catalog or inventory. It’s as if it never existed.

I’ve double-checked everything: compliance, listing policy, category approvals — all in line. Still, the listing disappears without a trace.

This is becoming incredibly frustrating as I am a brand owner and this is now a constant issue whenever I try to list this product.

Can someone from Amazon please escalate this or guide me to a solution? I’m losing time, money, and trust in the platform.

Anyone else experienced this?

0 votes
0 votes
10 views
2 replies
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Royal Mail claim and Amazon refunds
by Seller_KzFy77XsIOHz2

Amazon have recently given a huge spike of refunds to customers as it’s non returnable. Problem is the loss. Safety claim denies the claims responding to its no refundable and we are responsible and customer when we reach out to for damaged photos for Royal Mail claim. They don’t respond so how to we get compensated. I use buy shipping, how can we claim with Royal Mail without proof of photos?

0 votes
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1 view
0 replies
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I AM SO SICK AND TIRED OF PRINTERS!!
by Seller_9idPMYuN5lTTl
Amazon replied

Hello all,

For years I was using a cheap £40 HP printer to print my amazon FNSKU barcode labels. It largely worked but did have issues and so I thought I'd upgrade.

I print on A4 paper which has 21 barcode labels per sheet.

I then bought a Brother printer which was useless, and since then I have bought an Epson EcoTank which is even more useless! I'm so tired of these printers. The Epson was recommended as a good printer of labels but yet it jams so frequently.

Thermal printers are not an option for me for a number of reasons I won't get into.

I was just wondering and praying really that someone could recommend me a decent regular printer for this?

Thank you :)

0 votes
1 vote
517 views
20 replies
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App not working
by Seller_QTbSvZRnGysUh

When attempting to add a product using the app it gets to the "add offer" screen which is entirely blank, with no options. This happened last night and is still the same today. I've deleted and added the app and it's still the same

I can create them on the desktop so it isn't a problem with permissions, it's the app itself

Anyone else having this issue?

0 votes
0 votes
5 views
1 reply
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Bank account varification took 4 months now
by Seller_1vEdEl1hT0HLX

I have been experiencing a bank account verification issue for over four months, and unfortunately, I have not received any payments during this period. Several support cases have been opened regarding this matter:

Case #11191786892

Case #11121727862

Case #11119897212

Despite these efforts, the issue remains unresolved, and the only response I've received so far has been to continue waiting. I would greatly appreciate it if someone could take a closer look into this situation and provide a concrete update or resolution.

0 votes
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0 replies
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Account Level Reserve how long does it takes
by Seller_2ZRJlbAwyrndq

Hello,I’m new at amazon seller platform and I’ve sold two items with FBA and all my money went into “"Account Level Reserve “ and I can’t find any information when my money gets released how long does it takes since item delivered ? I asked customer service and they just sending me the link with policy but still can’t see any dates

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0 replies
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