Hello Sellers,

Sponsored Products ads are one of the most effective ways to increase your product visibility. Here's what you need to know.

📭 Quick Poll: Have you used Sponsored Products ads?

Already using them: Click the "👍" button

Not using them yet: Click the "👎" button

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Basics of Sponsored Products Ads

For new advertisers, we recommend starting with Sponsored Products ads, which help customers discover and purchase products you sell on Amazon. These ads appear at the top of, alongside, or within shopping results and on product pages, on both desktop and mobile.

Why are Sponsored Products recommended?

• Easy to start - No complex setup required
• Budget control - Freedom to set your total spending
• No monthly fees - No upfront costs or monthly fees
• Pay-per-click - You only pay when customers click on your ads

On average, advertisers in the United Kingdom who used Sponsored Products saw 48% more sales growth compared to those who didn't, 2 weeks after adoption (Source: Amazon internal data, UK, 2023-09-01 - 2024-08-31. Analysis includes advertisers who spent at least $1).

6 Steps Before Starting Advertising

1️⃣Check Eligibility Requirements

• You have an active professional seller account
• You have products in one or more of the eligible categories
• You have a valid payment method
• Your products must also be eligible for the featured offer

2️⃣Define Your Goals Before starting advertising

• Increase awareness of new products
• Increase sales of existing products
• Differentiating from competitors
• Promote seasonal products

3️⃣Select Products to Advertise

To get effective results from advertising, choose products that meet these conditions:

• Competitive pricing
• Sufficient inventory
• Positive reviews (if possible)
• Products with good profit margins

💡 We recommend starting with 2-3 products and expanding as you see results!

4️⃣Optimise Your Product Detail Pages

To maximise advertising effectiveness, optimise your product pages in the following ways:

• High-quality product images (multiple angles)
• Compelling titles that include keywords
• Detailed product descriptions (using bullet points)
• Search terms that include relevant keywords

💡A product detail page with detailed, high-quality information can increase your chance of making a sale.

5️⃣How Sponsored Products Work - Understand the bidding mechanism

1. Shoppers see your ad (impression)
2. You only pay when shoppers click on your ad
3. Each click deducts your bid amount from your daily budget
4. The higher your bid and competitiveness, the more likely your ad will be displayed

💡 Understanding how to adjust bids and budgets is key to reaching more shoppers and increasing sales!

6️⃣Create Your First Campaign

Go to the Amazon Ads console “sign-in page" and click "Create campaign".

1. Pick your products
2. Give your campaign a name
3. Set the budget you want (recommended 10£ per day to start)
4. Select your targeting type (automatic targeting is recommended for beginners)
5. Choose your bid and launch

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Share Your Experience

What results have you achieved with Sponsored Products? Share your insights and questions below to help other sellers optimise their advertising strategies.