listing via accounts or BIL ? whats the difference

Hi there @Seller_cFxTrmHNroB6c!

Let me share informatio about both approaches:

1. Individual Marketplace Management:

• You create and manage listings separately in each marketplace
• Full control over content, pricing, and inventory per country
• Ability to customize listings for each market
• More time-intensive to maintain

2. Building International Listings (BIL):

• Automatically copies listings from your main UK account to other marketplaces
• Syncs inventory across all connected marketplaces
• Handles currency conversions automatically
• Translates content to local languages

Important limitations of BIL:

• Doesn't guarantee creation of new product detail pages
• Doesn't sync used products with condition notes
• Doesn't sync certain FBA inventory between regions
• Doesn't automatically check product compliance across stores
• Doesn't remove offers in target stores when source store offer becomes inactive

For more detailed information, you can check the Build International Listings help page.

Let me know if you have any other questions!