Hello everyone,

I apologize for what might be a simple question. I've been wondering, when multiple sellers are selling the same product, does the advertising cost I pay give me any advantage? In other words, I'm paying for ads to get my listings featured, but if other sellers offer lower prices, will they still win the Buy Box? Or does the system prioritize paid campaigns in some way? I apologize if this has been answered elsewhere, but I couldn't find a clear explanation.

Thank you