Amazon Brand Registry Question - Controlling The Price
Hi all,
Were thinking of registering a brand that we own through amazon brand registry. More for the reason to try and control the price our products are being sold at…
Is this possible at all? Say for instance we currently have amazon pages set up for the products we sell and customers are listing way below the recommended retail price of the product so we want to stop that and just set the price ourselves? is this possible through amazon brand registry?
Many thanks for your help and advice would be greatly appreciated.
Kind Regards
Amazon Brand Registry Question - Controlling The Price
Hi all,
Were thinking of registering a brand that we own through amazon brand registry. More for the reason to try and control the price our products are being sold at…
Is this possible at all? Say for instance we currently have amazon pages set up for the products we sell and customers are listing way below the recommended retail price of the product so we want to stop that and just set the price ourselves? is this possible through amazon brand registry?
Many thanks for your help and advice would be greatly appreciated.
Kind Regards
13 replies
Seller_EHYOwAkoZV3Hb
I would imagine not but if you did, it would probably be followed by a quick visit to the Crown Court to attend an anti-competition case against you for price fixing. 
Seller_0pkMTMROIPEmY
Even with Brand Registry you cannot control the price element through Amazon, if the other Sellers are buying the product legitimately, you can use Brand Registry to block sellers who illegitmately sell your product or sell unbranded equivalent products, but this is still difficult to police through Amazon. It’s actually against EU Competition rules to effectively control pricing.
https://europa.eu/youreurope/business/sell-abroad/free-competition/index_en.htm
Seller_EIGBPAYhT1mVy
I would assume that if you set up brand registration and thereafter set up an “enhanced brand content” page for your product then only you would be able to sell against that specific listing.
Whilst that doesn’t fully solve the problem it would mean that other sellers would have to setup a separate listing using a different ASIN etc.
Another thing you could do is also claim IP rights on your product photos if other sellers come along and use them without your consent. Therefore other sellers would have to create their own images and hence making things a little more difficult to compete with you.
On another point if you are selling your product say at £19.99 then someone else comes along and buys from you and sells for £4.99 - there are obviously making a loss! I’m I correct in assuming that you are also selling at a lower price i.e. wholesale and if so I would get those customers to agree not to sell on Amazon as part of terms and conditions otherwise maybe stop selling at wholesale.
Finally as I’m no legal expert you probably should get this investigated as well as confirming with Amazon whether my assumption that “Enhanced Brand Content” pages are exclusively for the brand owner.
Seller_0pkMTMROIPEmY
No even with Brand Registry that we have on certain lines, this does not stop other sellers from listing against that ASIN, you can raise a case to have them removed but if they can prove they have purchased the product legitimately they will not be removed. This is particularly a problem where a manufacturer is selling products globally or PAN EU that the UK, for example, distributor has sole distribution rights for but is unaware other distributors and resellers may be buying the product legitimately and as Amazon is an open market place are able to then compete within a local market. Amazon does not police that arrangement it wll only check the validity of the sellers products.
You also do not own the ASIN/Listing this is a catalogue listing created in Amazons marketplace.
Detail Page Ownership and Image Restrictions: When a detail page is created, it becomes a permanent catalogue page on Amazon.co.uk that will remain even if the creator’s inventory sells out. Additionally, when you add your copyrighted image to a detail page, you grant Amazon and its affiliates a non-exclusive, worldwide, royalty-free, perpetual, irrevocable right to exercise all rights of publicity over the material.
Other sellers can list their items for sale against pages that you have created or added your copyrighted images to. However, we do require sellers to list only against detail pages that exactly match their items. If you believe sellers are listing against detail pages that do not exactly match their items, we ask that you report the violation here.
If your copyrighted image has been added to our catalogue without your consent, please complete Amazon’s Report Infringement form.
Seller_0pkMTMROIPEmY
Important note regarding the image element
Seller_0pkMTMROIPEmY
We Do Not Enforce
Detail Page Ownership and Image Restrictions: When a detail page is created, it becomes a permanent catalog page on Amazon.com that will remain even if the creator’s inventory sells out. Additionally, when you add your copyrighted image to a detail page, you grant Amazon and its affiliates a non-exclusive, worldwide, royalty-free, perpetual, irrevocable right to exercise all rights of publicity over the material.
Other sellers can list their items for sale against pages that you have created or added your copyrighted images to. However, we do require sellers to list only against detail pages that exactly match their items. If you believe sellers are listing against detail pages that do not exactly match their items, we ask that you report the violation directly by using the contact us form.
If your copyrighted image has been added to our catalog without your consent, please complete the form below.
Seller_0pkMTMROIPEmY
“If your copyrighted image has been added to our catalog without your consent, please complete the form below”
