Run A/B tests that can help increase sales with our Best Practice Guide
In 2022, brands that used Manage Your Experiments to run A/B tests on their product detail page content reported up to a 25% increase in sales.
Our new Manage Your Experiments Best Practice Guide for registered brands offers tips on how to run A/B tests (also known as "split tests") to enhance your product detail pages with optimized product titles, main images, bullet points, product descriptions, and A+ Content.
Learn how to choose which type of experiment to run, when to run it, and how to create better content that appeals to customers.
The guide is only available in English.
Go to Manage Your Experiments Best Practice Guide, or go to Manage Your Experiments dashboard to start an experiment.
Run A/B tests that can help increase sales with our Best Practice Guide
In 2022, brands that used Manage Your Experiments to run A/B tests on their product detail page content reported up to a 25% increase in sales.
Our new Manage Your Experiments Best Practice Guide for registered brands offers tips on how to run A/B tests (also known as "split tests") to enhance your product detail pages with optimized product titles, main images, bullet points, product descriptions, and A+ Content.
Learn how to choose which type of experiment to run, when to run it, and how to create better content that appeals to customers.
The guide is only available in English.
Go to Manage Your Experiments Best Practice Guide, or go to Manage Your Experiments dashboard to start an experiment.
3 replies
Seller_CF0URQS5DxG2u
A/B tests are nice, conceptually; but they're kind of pointless since Amazon's bots refuse to update the information, even after the experiment shows that the new detail would boost sales.
I had an experiment that showed 80% probability that the new titles would boost sales and getting Amazon to change the titles has been like pulling teeth - and I'm in Brand Registry for this brand!
There needs to be some flag on the ASIN after an experiment is run that makes updating the detail page easier/more readily accepted.
Seller_R3UQ9uXNq74wG
Hello, how many monthly visits should a product page have to be eligible for A/B testing? Thank you.
