April Ask Amazon Series: FBA Deep Dive (All Month Long)
Hello Sellers,
We are pleased to announce a new initiative: Ask Amazon is becoming a monthly series, and this April, we are dedicating the entire month to helping you master Fulfillment by Amazon (FBA).
What's Happening This Month?
Throughout April, we’re launching a comprehensive educational series focused on the FBA topics that matter most to you. Based on your feedback and the most common questions in our community, we have identified three critical focus areas:
Week 1 (6-10 April): Shipping, Delivery & Reconciliation
- Shipment tracking and carrier coordination
- Transit best practices
- Handling damaged or lost items
- Reimbursement eligibility
Week 2 (13-17 April): Inventory & Storage Management
- Inventory optimisation strategies
- Warehouse operations insights
- Inventory storage across borders
- Removal processes
Week 3 (20-24 April): Listing & Product Management
- ASIN management
- Catalogue maintenance
- Listing optimisation
- Product detail page best practices
Here's What You Can Expect:
2-3 Educational Posts Per Week - Actionable insights, best practices, and step-by-step guides on each weekly theme
Live Ask Amazon Event (29 April) - Get your questions answered in real-time by Amazon FBA experts covering key areas like Inbound, Reconciliation, Capacity Management, and Inventory Restock
Why This Matters to Your Business
These three topic areas represent the challenges most sellers face in our community. We're bringing you the resources, expertise, and support to help you navigate these areas successfully:
- 59.5% of sellers ask about delivery and shipping
- 45.4% of sellers ask about inventory management
- 40.4% of sellers ask about listings and products
Mark Your Calendar
29 April - Live Ask Amazon Event with FBA Partner Teams
The 29 April Ask Amazon will take place directly on the event thread here. Follow the thread and add the event to your calendar - we'll unlock it closer to the event so sellers can start asking questions.
How to Engage
Over the next four weeks, we will be posting educational content in the Fulfil Orders and Manage Inventory categories. Make sure to follow these categories so you do not miss any valuable insights.
What FBA challenge are you most hoping we will address this month? Drop a comment below and let us know which weekly theme you are most interested in.
Looking forward to supporting your FBA success this April.
April Ask Amazon Series: FBA Deep Dive (All Month Long)
Hello Sellers,
We are pleased to announce a new initiative: Ask Amazon is becoming a monthly series, and this April, we are dedicating the entire month to helping you master Fulfillment by Amazon (FBA).
What's Happening This Month?
Throughout April, we’re launching a comprehensive educational series focused on the FBA topics that matter most to you. Based on your feedback and the most common questions in our community, we have identified three critical focus areas:
Week 1 (6-10 April): Shipping, Delivery & Reconciliation
- Shipment tracking and carrier coordination
- Transit best practices
- Handling damaged or lost items
- Reimbursement eligibility
Week 2 (13-17 April): Inventory & Storage Management
- Inventory optimisation strategies
- Warehouse operations insights
- Inventory storage across borders
- Removal processes
Week 3 (20-24 April): Listing & Product Management
- ASIN management
- Catalogue maintenance
- Listing optimisation
- Product detail page best practices
Here's What You Can Expect:
2-3 Educational Posts Per Week - Actionable insights, best practices, and step-by-step guides on each weekly theme
Live Ask Amazon Event (29 April) - Get your questions answered in real-time by Amazon FBA experts covering key areas like Inbound, Reconciliation, Capacity Management, and Inventory Restock
Why This Matters to Your Business
These three topic areas represent the challenges most sellers face in our community. We're bringing you the resources, expertise, and support to help you navigate these areas successfully:
- 59.5% of sellers ask about delivery and shipping
- 45.4% of sellers ask about inventory management
- 40.4% of sellers ask about listings and products
Mark Your Calendar
29 April - Live Ask Amazon Event with FBA Partner Teams
The 29 April Ask Amazon will take place directly on the event thread here. Follow the thread and add the event to your calendar - we'll unlock it closer to the event so sellers can start asking questions.
How to Engage
Over the next four weeks, we will be posting educational content in the Fulfil Orders and Manage Inventory categories. Make sure to follow these categories so you do not miss any valuable insights.
What FBA challenge are you most hoping we will address this month? Drop a comment below and let us know which weekly theme you are most interested in.
Looking forward to supporting your FBA success this April.
25 replies
Seller_kSZCywEhJQQ8J
Thanks for organising this series.
Could you please publish the educational content in a clear written format that sellers can read properly afterwards, rather than making the value depend mainly on live sessions?
Many small sellers do not have the time to spend hours attending events, waiting through general discussion, or trying to extract the key points live.
If the guidance is published as structured written content, we can study it carefully in our own time, compare it against our own catalogue and FBA issues, and work through it properly.
In my case, I would much rather read the material, save it, and analyse it carefully than spend hours in a live event.
Clear written guidance on topics like ASIN management, catalogue maintenance, FBA inventory behaviour, and listing issues would be far more useful.
Seller_i38MVIJDH23AY
Will there be a section where Amazon updates sellers on the progress they are making to address the various issues/frustrations with the current process?
Lots of things have been raised on here but we never get any update on how/if they are being addressed.
Seller_Nprc5XWvdLYk9
This is probably not the best place to raise this,
but I am concerned about the low quality of packing on FBA orders sent to customers.
one item in particular - a heavy board game (2.5kg) often sent in just a paper sack resulting in higher customer returns - which amazon then declare as "customer damaged" even though the return reason was arrived damaged.
and as an Amazon customer - I bought an expensive beauty product (glass jar in a presentation cardboard box) which was shipped by the Amazon warehouse in a bulging cardboard envelope resulting although the glass jar arrived intact the remaining packaging did not. - this is a mid / high end brand for which Amazon are an authorised retailer.
Seller_KlbXZHzQGSDZv
Not asking for the ruling but.
When items are sent to Amazon for FBA and "lost" by Amazon why does Amazon think its fair to only reimburse the perceived wholesale value of the item and not the postage to the seller and the carraige to Amazon when this carraige has been completed and the items are signed in before they are "lost" so no claim can be made against the courier so the seller loses both the carraige to him that he/she will have to repay for and the the carraige to Amazon which he/she will have to pay for again.
Seller_KBCvmRKLx6ft0
I've previously started a thread on this on the forum but as the responses from Amazon have been sporadic and haven't answered the question, I'll ask again here.
When a customer returns an item with reason 'carrier damaged', how and why does Amazon determine that they were effectively lying and change the disposition to 'customer damaged'. What real evidence is used to make such an impossible determination?
And if such a determination is made, why are customers not at the very least charged for the item they have damaged and deemed to have then lied about it?
Seller_WkGzXFR8EP6Iq
In relation "Amazon recommended packing method" whereby Amazon gives a discount on future Amazon fulfillment fees (in return for shipping items to FBA warehouses split into groups as per Amazon's request)
On https://sellercentral.amazon.co.uk/help/hub/reference/GV6GL3KJRDPT8TNY?locale=en-GB it states: "You can view the details of the incentives you have earned, including the total amount accrued and your remaining balance, in the "Track your savings" tile in Seller Central."
However, no such tile exists in Seller Central (and hasn't existed from the time we started using "Amazon recommended packing method" approximately 6 months ago). I did waste lots of time trying to find/enable such tile and I'm sure many other sellers have done the same too. Upon contacting seller support multiple times since last year they always just say "the 'Track your savings' page is currently temporarily unavailable". Whenever I've asked what "temporarily" refers to (e.g. days, weeks, years) they have no timeline information available.
I even suggested to Seller Support for Amazon to update the information on https://sellercentral.amazon.co.uk/help/hub/reference/GV6GL3KJRDPT8TNY?locale=en-GB - and seller support responded: "Your feedback regarding the need to update the help page has been forwarded to the appropriate team for review and consideration. While we cannot provide a specific timeline for when the documentation will be updated or when the "Track your savings" page will be restored, please be assured that your concerns have been noted and will help us improve the seller experience."
For reference, Seller Support Case IDs are: 11780635052, 12096309492, 12215268572
Yes, we can ask Seller Support for an aggregate of all incentives to date but we want Amazon to start making the information available in seller central, broken down shipment-by-shipment (so we can reconcile savings and also ensure that our 3PL partners are correctly re-packing shipments). When can sellers expect the information to start showing in Seller Central?
Seller_kSZCywEhJQQ8J
Hi @Jameson_Amazon, @NR_Amazon,
Thank you for posting the April FBA series.
I noticed Week 3 covers **ASIN management, catalogue maintenance, listing optimisation, and product detail page best practices**. Can you clarify whether that will include the so-called **“hijack”** problems sellers keep raising on the forum?
I ask because, after reading a large number of cases, I do not think “hijack” is one topic at all. Sellers are using that word to describe at least three different failures:
* **offer-layer abuse** — other sellers attach to an ASIN and send counterfeit or wrong products
* **catalogue corruption** — brand, title, images, or attributes get changed so the page no longer represents the correct product
* **identity conflict** — GTIN / GS1 / brand authority problems, where the legitimate owner cannot create or control the right listing
From the seller side, all of these feel like hijack. But from the system side, they are clearly different problems, and they seem to be getting pushed into the wrong support paths again and again.
That is the discovery I have made from following these threads: many sellers are not actually asking for “listing optimisation”. They are asking for help with **catalogue control**, **brand substitution**, **wrong GTIN mapping**, **counterfeit offer attachment**, and **support responses that confuse correcting bad data with prohibited rebranding**.
So my question is simple:
Will this FBA series directly address these catalogue and listing-control failures, or will sellers still be left to describe everything as “hijack” and get routed in circles between teams?
Because at the moment, this is not a small edge case. It looks like a repeated structural weakness in how Amazon’s shared catalogue works.
Seller_WkGzXFR8EP6Iq
Is Amazon planning to launch AWD in the UK?
We use AWD in the US and we're really happy with it - it frees up our time on logistics to working on growing our business. In the UK we rely on 3PLs but we keep facing issue after issue with them (we finally found one that seems to be operating well but they just informed us that they're having to downsize due to lease expiry and in a few months will no longer be serving B2B customers, only B2C customers).
