HELP PLEASE! Chinese scammer has ripped off my product and infringed my trademark - what to do?
A Chinese seller has completely ripped off my product.
They bought an old copy of my quiz game and typed out the entire thing (with lots basic typos added), and recreated the packaging entirely (only omitting the 'Made in UK' and UKCA and CE logos). The brand name is trademarked, so doing this is infringing my trademark.
It's very clearly counterfeit - there are loads of visible typos on the question cards, the box is clearly a rip off of my game. And in one of the product photos you can actually see my FNSKU on 'their' product.
It's definitely a scammer - it's a chinese seller with the business name "handanhanshanquyuzhudianzishangwuyouxiangongsi" and all they sell is hundreds of knock offs of famous branded products.
They have created a new ASIN (under their own UPC and an unrelated brand name) even though it's literally just my product (albeit with added typos, and no 'Made in UK' or CE logo.
The counterfeit shows up very high on the organic listing when you search for my brand name. The delivery date is 2-3 weeks into the future and Christmas is our busiest season - I'm worried that by the time this is spotted it could've had a material impact on my sales.
What is the best way for me to stop this? I was going to use the 'Report Trademark Infringement' tool, but I'm nervous about reporting someone who clearly has no regard for the law, when it will be very obvious who has made the report. My products are seasonal, and if he were to make spurious IP claims against me in retaliation, just before Christmas I have no faith in Amazon seller support to not simply ban me whilst they investigate, which would be disastrous for my business.
Is there another option?
Thanks in advance!
HELP PLEASE! Chinese scammer has ripped off my product and infringed my trademark - what to do?
A Chinese seller has completely ripped off my product.
They bought an old copy of my quiz game and typed out the entire thing (with lots basic typos added), and recreated the packaging entirely (only omitting the 'Made in UK' and UKCA and CE logos). The brand name is trademarked, so doing this is infringing my trademark.
It's very clearly counterfeit - there are loads of visible typos on the question cards, the box is clearly a rip off of my game. And in one of the product photos you can actually see my FNSKU on 'their' product.
It's definitely a scammer - it's a chinese seller with the business name "handanhanshanquyuzhudianzishangwuyouxiangongsi" and all they sell is hundreds of knock offs of famous branded products.
They have created a new ASIN (under their own UPC and an unrelated brand name) even though it's literally just my product (albeit with added typos, and no 'Made in UK' or CE logo.
The counterfeit shows up very high on the organic listing when you search for my brand name. The delivery date is 2-3 weeks into the future and Christmas is our busiest season - I'm worried that by the time this is spotted it could've had a material impact on my sales.
What is the best way for me to stop this? I was going to use the 'Report Trademark Infringement' tool, but I'm nervous about reporting someone who clearly has no regard for the law, when it will be very obvious who has made the report. My products are seasonal, and if he were to make spurious IP claims against me in retaliation, just before Christmas I have no faith in Amazon seller support to not simply ban me whilst they investigate, which would be disastrous for my business.
Is there another option?
Thanks in advance!
2 replies
Seller_i6S8knzW6zU6Z
Hi @Seller_uGEgljQhwtuzR,
I’m not an expert on this, but here’s my take:
It’s important to separate what Amazon can help with and what might require legal action.
Amazon can usually act if there’s a clear trademark infringement or violation of their terms. For example, if the competitor is using your brand name somewhere in their listing, Amazon might temporarily block it until your brand name is removed.
However, the fact that they rank for keywords related to your brand name doesn’t necessarily prove infringement. Here’s why: Competitors are allowed to bid on brand-related keywords in ads. If customers click on their ads and purchase their product, Amazon’s system detects this in the order data and may start ranking them organically for those brand-related keywords. Essentially, Amazon sees that customers who search for your brand also end up buying their product, which influences organic search rankings.
On the legal side, many sellers have pursued this route, but it’s worth noting the challenges. Often, counterfeit sellers disappear and resurface under new accounts and company names, making it difficult to hold them accountable.
I know this isn’t the response you were hoping for, but I’m keeping my fingers crossed that you find a strategy that works—and I hope my assessment is proven wrong. Best of luck, especially with the busy Christmas season ahead!
Spencer_Amazon
Hello @Seller_uGEgljQhwtuzR,
Have you been able to take action since you last posted?
Let me know if I can help.
Regards, Spencer
