Hi There,

Has anyone else been the victims of this brainless decision by Amazon to start putting red 'Frequently Returned' banners on product pages?

A banner has appeared on one of my listings for a pair of sunglasses that have been on sale for over 15 years, with an excellent record of customer satisfaction and feedback. Unfortunately for me, 'poor fit' is a frequently used excuse by customers when they want to return something without having to pay the return postage - also, this particular product is ideal for skiing, so you get some customers who buy them, go on their ski holiday and then return the glasses for a refund so they've effectively 'borrowed' them for free.

My sales of this leading item in my range have tanked, going from around 60 units a month to three.

Is anyone else a victim of this? What can we do about it? if these banners start turning up on my other leading products it could totally ruin my business.

Typical Amazon isn't it, you get a bunch of overpaid young executives who haven't got the first clue what sort of impact these things have on people's livelihoods, sitting around some posh table in a glass-walled air conditioned office coming up with this dross in order to justify their jobs. It makes me seethe.

I'd be interested to know the thoughts of others suffering this cancer.