Following on from our Growth Opportunities series, you can find out how to identify new product opportunities using Amazon tools. Check out the Seller University videos below!

Product Opportunity Explorer overview: Learn how the Product Opportunity Explorer works, and how you can use it to identify customer demand. Get tips for using these insights to generate ideas for new products or offers.

Product Opportunity Explorer best practices: Learn how the Product Opportunity Explorer can help you perform product research and optimize your go-to market strategies. These tips help you zero in on relevant niches for your business in the Amazon store.